article thumbnail

Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. For example, a viewer may react positively to a highly creative television commercial and go online to make a purchase — but it’s likely that the “last click” will get the credit for driving the sale.

Budgeting 130
article thumbnail

Pokémon’s New Retail Customer Acquisition Math

PYMNTS

What we’re seeing online here is that 63 percent of our customers that have Pokestops increase weekly gross sales by 12 percent. If you want to put a number on that, it averages out to about $2,000 to weekly gross sales.”. Revel’s customers are retail, grocery stores, restaurant and soon, hotels.

Math 47
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

US Consumers Expect To Return $115 Billion In Unwanted Gifts

PYMNTS

On each side of the equation, the math is simple. Retailers that sell a product to a customer who ultimately returns it not only absorb the cost of executing a sale that ultimately will be for naught, but also need to process a returned item. If retailers can't restock the item, they lose whatever they paid for it.

Math 108
article thumbnail

TikTokInvestors

Barry Ritholtz

It is a massive Dunning Kruger : exercise in inexperienced but overly confident “ Finfluencers ” reducing complex issues involving money to a slick but misleading sales pitch. The Math Doesn’t Add Up ( Rolling Stone , January 24, 2024) How TikTok Is Wiring Gen Z’s Money Brain ( WSJ , May 4, 2024) _ 1.

Math 134
article thumbnail

How Can a CFO Impact Your Customer Acquisition Cost and Lifetime Value?

CFO Simplified

As a business owner, you need to understand what your total cost of marketing and sales is. Base salaries and commissions for your sales team. Administrative staff salaries (supporting your sales department). Now, you can do the math when you add all of this together, sit down and ask, “How many customers did we get this year?”.

CFO 97
article thumbnail

10 Tuesday AM Reads

Barry Ritholtz

EVs Made Up 10% of All New Cars Sold Last Year : Worldwide, sales of electric vehicles in 2022 passed 10% market share for the first time; 11% of total car sales in Europe (Plug-in hybrid vehicles were another >9%), EVs were 19% in China, and 5.8% It was an era of illusory and ridiculous promises. ( New York Times ). • Prospect ).

Math 97
article thumbnail

The Best Time to Make a Profit is ALWAYS

Michigan CFO

Jason Calacanis, an early Uber investor, congratulated the company on Twitter for continuing to grow its sales while cutting its loss from $991 million in the previous quarter. I’ve met more than one business owner who after several or more years in business had a record sales year, but still lost money. “Revenue up. .”