964: Leveraging AI to Achieve Durable Growth | Luigi Testa, CFO, LinkSquares
CFO Thought Leader
JANUARY 9, 2024
It’s not a revenue-generating center like sales or marketing. Because of this, folks who live in G&A are at a disadvantage in comparison to their peers in sales and marketing, where a lot of investment is made because they’re revenue-generating. How do you prioritize them? It’s a cost center.
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