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Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel. Build a tight relationship with your CEO and CFO.
Arcesati notes, “The US has historically excelled at attracting top STEM [science, technology, engineering and math] talent from abroad, while China has struggled to do so. But it’s not unimaginable that, because of bad policies in the West that push Chinese talent away, China gains more ground.”
I like to think that, you know, in core wealth management, Morgan Stanley, and, and you know, where we’ve come, you know, first under James Gorman and now hopefully under, under Ted Pick’s leadership is really, you know, differentiating us and allowing us to pull away from the pack, at least in wealth management. Remember that.
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