Building a Business Case for Finance Automation

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Finance leaders are prioritizing efficiency and digital transformation, yet many hesitate to automate due to uncertainty. Without a clear understanding of its impact, organizations risk falling behind competitors who are leveraging automation to drive productivity and cost savings.

Join Wayne Richards and Danny Gassaway from AvidXchange for a practical guide on bringing accounts payable (AP) automation to your organization. Learn the key benefits, the purchase-to-pay process, and a step-by-step approach to evaluate automation for your team.

What You’ll Learn:

How automation enhances efficiency, reduces costs, and mitigates risks.
A breakdown of the purchase-to-pay process and how automation simplifies it.
Actionable steps to build a business case for AP automation in your organization.

Register today to gain the insights and tools needed to make automation a reality!

📆 March 4, 2025 at 9:30am PT, 12:30pm ET, 5:30pm GMT

Brought to you by:

Danny Gassaway and Wayne Richards

Danny Gassaway

As a Senior Product Marketing Manager at AvidXchange, Danny drives go-to-market strategy, messaging, and positioning for AvidXchange’s accounts payable automation (AP) solutions. With a strong ability to translate complex product capabilities into compelling value propositions. Passionate about B2B fintech and revenue-driven marketing, Danny is dedicated to aligning product innovation with customer needs to drive business growth.

Wayne Richards

As a Director of Sales at AvidXchange, Wayne Richards specializes in helping companies streamline accounts payable operations and creating efficiencies through automation and best practices.

Wayne Richards comes to AvidXchange from Paycor, where he served as Major Market Sales Representative, responsible for selling SaaS-based HCM software to mid-market companies. Before Paycor, Wayne spent seven years at Enterprise Holdings where he excelled at sales and management and developed necessary skills like customer service, time and territory management, quota reliability, and sales process design.

Wayne Richards received a degree in Marketing & Insurance from Illinois State University.

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