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Traditionally, the chief financial officer (CFO) is responsible for tracking the company’s past and present financial situation and ensuring on-time and accurate financial reporting. Today, the CFO is expected to inform strategic decisions that drive the success of the company. Source: Vena Solutions What is FP&A?
Many founders and CEOs of startups don’t spend a lot of time thinking about CFOs. When it comes to finance for a startup, founders focus on more pressing needs: What’s my burn rate? Today’s finance executives are expected to recognize that planning involves data, decisions and people – not just spreadsheets and budget mandates.
Forward In the current economic crisis, business leaders from early-stage startups to large multinational corporations have had to make difficult decisions. The financial implication of these decision is critical and the CFO is the executive helping the CEO navigate these decisions. Edited for readability.
We’ve worked closely with numerous startup SaaS teams, and a fair share of them don’t have a CFO or even a dedicated finance team. That’s why the role of the finance leader in understanding the financial impact of operational choices—before they’re made—is absolutely essential. Let’s dive in.
We’ve worked closely with numerous startup SaaS teams, and a fair share of them don’t have a CFO or even a dedicated finance team. That’s why the role of the finance leader in understanding the financial impact of operational choices—before they’re made—is absolutely essential. Let’s dive in.
I bring with me more than 20 years of extensive experience from startups to global multibillion-dollar organisations, including the two largest banks in Malaysia and a renowned low-cost airline loyalty programme. Sereen Teoh, CFO, BIG Loyalty. I achieved that dream. And now I'm the CFO of BIG Loyalty, owned and managed by BIGLIFE Sdn.
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