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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel. Build a tight relationship with your CEO and CFO.

Budgeting 130
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Moderna Solved The Supply Chain Problem, But Will Consumers Embrace A COVID-19 Vaccine?

PYMNTS

However, a highly effective vaccine that doesn’t require specialized transportation or storage might change the math on distributing the substance more widely and quickly. That, in turn, could greatly shorten the period between the pandemic and the post -pandemic. Consumers’ Complicated Relationship to a Vaccine .

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Debit Surge Has Ripple Effects On Networks And Issuers

PYMNTS

Morgan management said in its commentary that debit was being used for “everyday spend,” while credit sales have been negatively impacted by slumps in travel and entertainment-related activity. As to where that debit spend is going: J.P. Mastercard CFO Sachin Mehra said that, post-quarter-close, “in terms of spend levels in the U.S.

Math 82
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Chatbot Tracker: Friends’ Joey Tribbiani, Dead Friends, Brushing Habits And … Swearing

PYMNTS

“Natural language generation has a long way to get before it’s even comprehensible — let alone entertaining,” said Bennett. But as an entertainment asset, it was pretty weird and not even close to ready for prime time.”. Bennett said: “If you look under the hood of AI, it’s all made of rather mundane math.”.

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Trying To Reason With Returns Season: 51 Percent Of Consumers Would Keep Goods For Discounts

PYMNTS

The math gets a bit more involved when it comes to why the consumer is returning an object. Billion Today In Retail: CarLotz Looks To Launch Hub Network; Build-A-Bear Anticipates eCommerce Jump Digital Shifts In Entertainment, Retail Logistics And Dining. And bigger discounts don’t necessarily mean bigger results.

Math 69
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The Big Jump: Pandemics And The Connected Economy’s Bigger, Faster Future

PYMNTS

But to understand how that thinking and those behaviors will influence the direction of the connected economy over the next decade, we need to start with a little math. Something very different can happen, though — something that math geeks (and I am not one of them) call a jump discontinuity. The line is chugging along.

Math 76
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Subscription Commerce Is Expanding Beyond Retail

PYMNTS

Subscription commerce is attractive to entertainment platforms as well as retail businesses because it locks in revenue streams, and customer data can help with planning and forecasting. The downsides are that the subscription model is subject to customer churn and high acquisition costs.

Retail 47