Personalizing — Not Just Digitizing — The B2B eCommerce Experience
PYMNTS
NOVEMBER 5, 2020
As the B2B commerce landscape innovates, it is continually after that "Amazon-like" experience forged in the consumer commerce world. But for B2B vendors and suppliers, the unique needs of corporate customers cannot be ignored, making a consumer-like buying experience particularly complex. Pricing and payments are two key areas that tend to look vastly different in the B2B world than in the consumer arena.
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