Google Quits Cookies As Data Privacy Regs Show Fangs
PYMNTS
FEBRUARY 5, 2020
Looks like the digital advertising and marketing sectors are in for a reckoning. How that will affect merchants’ online promotional activity hangs in the balance. That’s the scoop as 2020 opens, with privacy skirmishes turning to full-scale war on browser cookies. As we know, mostly anonymous corporations have been collecting consumer data online for years, usually without explicit permission, selling it or using it for ad retargeting and personalization.
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