PayPal Invests In Extend As Merchants Seek New Ways To Boost Online Conversion
PYMNTS
OCTOBER 15, 2020
As the shift from paper to digital has accelerated the transformation of many a legacy business with aging tech, CEO Woodrow Levin of Extend says it’s important to add extended warranties to that list. Merchants used to have a tiny conversion rate when offering customers extended warranties by paper, and that only got a little better when they switched to POS systems.
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