NEW DATA: Black Friday 2020: COVID-19 Steepens Physical Retail’s Long Slide
PYMNTS
NOVEMBER 30, 2020
The divide between digital and brick-and-mortar commerce hit a tipping point this holiday season, with more consumers than ever going online to kick off their holiday shopping sprees. Three out of every four consumers who shopped for their holiday purchases on Black Friday this year made at least one of those purchases online, and three in 10 exclusively shopped online.
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