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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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2:00PM Water Cooler 12/9/2022 | naked capitalism

CFO News Room

A]llies have translated [Trump’s] often loosely defined philosophy into a 246-page policy plan released Thursday — the ‘America First Agenda’ — that they hope will codify what has already become the party’s dominant ideology and serve as blueprint for lawmakers at the state and federal level, whether or not Trump wins another term….