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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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10 Friday AM Reads

Barry Ritholtz

Most economic downturns hit lower-income Americans hardest, but this time is different. Wall Street Journal ) • From Math Camp to Handcuffs: FTX’s Downfall Was an Arc of Brotherhood and Betrayal : Gary Wang and Sam Bankman-Fried are offering dueling accounts of the FTX fiasco and of who’s ultimately to blame.

Math 115
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Stakes Rising In The US-China AI Race

Global Finance

This sentiment is echoed by AI Now, a research institute, which asserts that “AI is now firmly positioned as a critical strategic technology for the geopolitical and economic ambitions of nation-states.” These advancements have thrust AI into the heart of national security and geopolitical discussions.

Economics 111
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What Walmart’s Resurgence Means For Retail And The “Pays”

PYMNTS

He didn’t think much of math and science — rather unusual given his choice of a profession that uses complicated math formulas to communicate. His economic principles were what inspired President Lyndon B. For instance, economics, he once said , is a useful form of employment for economists.

Retail 54
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One Retail Subscription To Rule Them All

PYMNTS

There once was a time when recurring charges for a regular retail purchase were only copacetic in consumers’ eyes as a way to pay down a big-ticket item over time or the accepted retainer for high-priced fashion and design consultants. Now, however, the subscription model for retail is as normal as the one-off transaction.

Retail 40
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Wealth Inequality Might Be Hurting Families’ Retail Budgets

PYMNTS

More often than not, the discussions revolve around economic redistribution as some kind of zero-sum game between the haves and have-nots — the side with the most money is the side that wins. percent in 2014 from just 8.8 percent in 2009).

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You’re Living in a World Wrought by Central Banks. Notice Anything Wrong?

CFO News Room

In an interview with Lynn Parramore of the Institute for New Economic Thinking, Nomi Prins takes up and extends the argument that she has made over a series of books, that central bankers are ever-more administering policies that are good for the markets but very bad for the real economy and real people. economy and Wall Street.

Banking 100