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B2B Is Slowly Getting More Personal — Thanks In Part To Millennials

PYMNTS

It probably comes as no surprise that B2B commerce has a reputation for being slow to digitize and lagging behind the B2C eCommerce space, but considering analysis that forecasts U.S. B2B eCommerce to reach $9 trillion this year — more than twice that of B2C eCommerce — that reputation may need a facelift.

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Millennials Make Big Push For B2B Personalization

PYMNTS

It probably comes as no surprise that B2B commerce has a reputation for being slow to digitize and lagging behind the B2C eCommerce space, but considering analysis that forecasts U.S. B2B eCommerce to reach $9 trillion this year — more than twice that of B2C eCommerce — that reputation may need a facelift.

B2B 53