B2B Is Slowly Getting More Personal — Thanks In Part To Millennials
PYMNTS
DECEMBER 17, 2019
It probably comes as no surprise that B2B commerce has a reputation for being slow to digitize and lagging behind the B2C eCommerce space, but considering analysis that forecasts U.S. B2B eCommerce to reach $9 trillion this year — more than twice that of B2C eCommerce — that reputation may need a facelift.
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