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Once Upon a Time in Financeland: How Storytelling Helps FP&A Succeed

Jedox Finance

When I was doing a regional FP&A role in a global pharmaceutical company, one country under my responsibility was showing a significant decrease in the gross margin. At that time, I had to present to the area leadership team the P&L for that country and I had to explain to them why the profitability had decreased.

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How storytelling helps FP&A succeed

Future CFO

When I was doing a regional FP&A role in a global pharmaceutical company, one country under my responsibility was showing a significant decrease in the gross margin. At that time, I had to present to the area leadership team the P&L for that country and I had to explain to them why the profitability had decreased.