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Once Upon a Time in Financeland: How Storytelling Helps FP&A Succeed

Jedox Finance

This week, Mohamed ElRouby and Anders Liu-Lindberg carry you away into Financeland, where they make a case for storytelling in Finance, and how it helps in succeeding as a business partner for all stakeholders. To do that I made a deep dive cost analysis to understand the main reasons behind that change.

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How storytelling helps FP&A succeed

Future CFO

Communicate with anything but numbers and instead use words or, even better, visuals because non-finance people easily get lost in all your tables. When I was doing a regional FP&A role in a global pharmaceutical company, one country under my responsibility was showing a significant decrease in the gross margin.