Communication, Math and Pharmaceutical - Corporate Finance Brief

Holding Onto Your Marketing Budget in a Downturn

CFO News Room

NOVEMBER 13, 2022

Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel. Build a tight relationship with your CEO and CFO.

Budgeting

Budgeting Marketing Math Advertising

Transcript: Steven Klinsky

Barry Ritholtz

JANUARY 24, 2023

Oil prices go up or down, you know, fashion retail goes in and out, unlike for example, selling an ingredient for pharmaceuticals, where they need the ingredient and you’re inspected by the FDA. There was XO Communication and McLeod. RITHOLTZ: So it’s different math then I need 100x winner versus 99? KLINSKY: Yeah.

Mergers and Acquisitions (M&A)

Mergers and Acquisitions (M&A) Investments Leverage Numbers

Corporate Finance Brief

Holding Onto Your Marketing Budget in a Downturn

Transcript: Steven Klinsky

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