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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel. Build a tight relationship with your CEO and CFO.

Budgeting 130
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The Big Jump: Pandemics And The Connected Economy’s Bigger, Faster Future

PYMNTS

But to understand how that thinking and those behaviors will influence the direction of the connected economy over the next decade, we need to start with a little math. Something very different can happen, though — something that math geeks (and I am not one of them) call a jump discontinuity. The line is chugging along.

Math 76
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Another Singles’ Day, Another Series Of Smashed Records For Alibaba And Alipay

PYMNTS

While consumers were being entertained, they were also shown “See Now Buy Now” fashion shows and prompted via interactive apps to download coupons, raffle tickets, gift certificates, etc. JD.com is really good at math,” Shuai noted. “If Jack Ma even made a surprise appearance as the “retail-tainment-in-chief.”.

Math 40
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Using Detailed Meeting Checklists to Drive Referral Growth

CFO News Room

” It’s constant communication through the year. And you start doing the math of the staff, and you’re like, “I can hire people for less than this.” How Matthew Communicated His Transition And Migrated Clients [29:08]. Michael: So, share with me a little more just how you communicated this.

Planning 130
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Is Advisor Technology Making Planning Faster… Or Better?

CFO News Room

As a starting point, it’s important to recognize that while conversations in the financial services industry over the last decade have entertained the idea that technology (e.g., Carl: Well, unless you call Zoom technology, unless you call a content library technology, unless you call the ability to communicate real quickly technology.

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What Does It Take To Find The Confidence To Take Action?

CFO News Room

You don’t want to get on the scale, you don’t want to know how much money you spent on entertainment last month. So, got to project this, got to model this, let’s run the numbers, let’s see how this would work, what the math would boil out to for my situation. There’s this gap between the two. Well, yeah.

Planning 130
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Transcript: Kristen Bitterly Michell

Barry Ritholtz

I — I loved math, but really, I was going to go down that literature route more than anything else and — and study Spanish literature. BITTERLY MICHELL: And so, one of the things that we did was we started communicating more frequently with our clients. What did you do to entertain them? I love statistics.