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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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10 Monday AM Reads

Barry Ritholtz

My back-to-work morning train WFH reads: • The sneaky economics of Ticketmaster : Ticketmaster’s maligned fees and customer service issues are again under the microscope. Yet the fundamental math of bond returns bodes well for 2023, our columnist says. ( Will American music fans ever see anything better? ( New York Times ). •

Math 122
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1,038: Driving Financial Agility in a Global Tech Landscape | Joey Wong, CFO, Asia Pacific (PCSD), Lenovo

CFO Thought Leader

In the mid-2000s, the world’s attention increasingly began to focus on Asia, attracted not just by the region’s rapid economic growth but also by the 2008 Beijing Olympics. It was within this atmosphere of excitement and potential that Joey Wong made a very pivotal career decision. Having grown up in Los Angeles after her family […]

CFO 52
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A Modern Nonprofit Podcast: Fundraising Hacks for Nonprofits

The Charity CFO

For example, over the last 10-12 years, the economic environment has been rather friendly. In essence, because the economic environment has been favorable, a non-profit can take time figuring out where the group wants to spend its time. So how can this be communicated and does it even work?

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Members’ Profile: Rofhiwa Irene Singo

CFO Talks

However, my commerce teacher noticed my aptitude for math and saw potential in me for a different path. Cultivating skills in communication, teamwork, and decision-making is crucial for effectively leading your team and making a lasting impact. My interest in finance began unexpectedly in high school.

CFO 70
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Nonprofit Accounting Basics for Founders, Board Members & Executives

The Charity CFO

So you can understand what’s happening in your business and communicate effectively with your board members, donors, and financial team. You can grasp nonprofit accounting basics in just a few minutes, even if you’ve never taken an accounting course (and even if you hated math in high school). It’s a necessity. Start right here (??)

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Using Detailed Meeting Checklists to Drive Referral Growth

CFO News Room

” It’s constant communication through the year. I think the industry likes to tell a story that one of the big drivers from insurance and brokerage firms to RIAs is essentially the economics of it. And you start doing the math of the staff, and you’re like, “I can hire people for less than this.”

Planning 130