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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

But more importantly, marketers know from experience that when the economy turns, their budget is an easy target. During the pandemic, we saw numerous productive marketing advances, many of which were long overdue — from more agile budget allocation to accelerated digital transformation connecting marketing and e-commerce.

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Uber, Abiomed, Peloton, Carvana, Molson Coors and more

CFO News Room

Uber plans to cut spending and hiring in an attempt slow the company’s plummeting stock price, which is down nearly 50 percent for the year. . Johnson & Johnson is looking to boost growth at its medical devices unit after it completes plans for a spinoff of its consumer health business next year. Scott Olson | Getty Images.

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Futuristic Finance: Strategic Thinking for Tomorrow’s CFO

CFO Talks

The role of the CFO has evolved significantly; from managing budgets and forecasts, they are now pivotal in shaping their companies’ futures through strategic thinking and decision-making. Practical Steps: Scenario Planning : Regularly engage in scenario planning exercises to anticipate possible future situations.

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Dynamic Budgeting, Planning and Reporting for Life Sciences Companies

Planful

However, new regulatory requirements and efforts by governments, health care providers, and health plans to reduce costs are dramatically altering the health care demand and delivery landscape. Reduce budgeting and forecasting cycle time, adopt rolling forecasts. Streamline the financial consolidation, close, and reporting process.

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Partner Spotlight: G7 Tech Services

Centage

I personally spearhead planning the implementation for our clients, including setting up phases to address immediate needs, and long-term needs. MLBN, NHLN, Zydus Pharmaceutical, American Refining Group, Nestle. How does Planning Maestro help your customers? Who are some of your notable clients?

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Hong Kong-based Immuno Cure BioTech names new CFO

Future CFO

Lo has more than 20 years of executive financial management experience in the pharmaceutical industry, in particular, in manufacturing, logistics and distribution, the firm said. He is also experienced in advising and nurturing innovative startups in areas of biotechnology, diagnostics and medical device, the firm added.

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Salary hike: What to expect next year in Asia Pacific

Future CFO

Companies in most Asia Pacific markets are conservative in setting their salary increase budgets for 2020, said advisory firm Willis Towers Watson recently. Only nine out of 20 markets in WTW’s Q3 survey plan to have a higher salary budget in 2020, the company pointed out. in 2017 to 4.0% in 2018, he observed.