A Loyalty-Driven Singles’ Day in China Lends Lessons to Sales-Centric Shopping Holidays
CFO News Room
DECEMBER 21, 2022
Is the ultimate success metric the number of GMVs garnered in the sales period that can be potentially costly and drive pent-up demand for the short term, or is it building sustainable engagement for their businesses for the years to come? The efforts have yielded record customer engagement. First-time purchases by members increased by 20%.
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