A Loyalty-Driven Singles’ Day in China Lends Lessons to Sales-Centric Shopping Holidays
CFO News Room
DECEMBER 21, 2022
Member enrollment volume on Tmall increased by over 10% compared to the previous cycle, nearly 20 times the industry benchmark. First-time purchases by members increased by 20%. With almost 1.6 million members in its Tmall flagship store, Royal Canin has secured a growth driver for its long-term development.
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