A Loyalty-Driven Singles’ Day in China Lends Lessons to Sales-Centric Shopping Holidays
CFO News Room
DECEMBER 21, 2022
Royal Canin, a leading pet food provider, effectively recruited and engaged with members in the Alibaba ecosystem using techniques that included scenario profiling, rich educational content, and benefits specifically aimed at new members, such as free medical checkups for pets. The efforts have yielded record customer engagement.
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