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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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Facebook’s Shares Plunge After Profit Decline

CFO News Room

startled investors with a sharper-than-expected decline in profits and a gloomy outlook in its first earnings report since Chief Executive. Facebook also cited inflation as a weight on advertiser spending. and Canada, two of the company’s most profitable markets, the results show. Facebook parent. Meta Platforms Inc.

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Facebook Feels $10 Billion Sting From Apple’s Privacy Push

CFO News Room

new ad-privacy policy is roiling the digital-advertising world. closed down more than 26% in Thursday trading—a $230 billion-plus loss in market capitalization—after Chief Financial Officer. The move limited the ability to gather data through apps that is used to target digital ads and drove advertisers to alter spending patterns.

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How Google (Alphabet) Makes Money

CFO News Room

Alphabet leverages its various platforms and services to generate a substantial portion of its revenue from advertising. Alphabet competes with companies that provide online platforms for connecting people with information and relevant advertising, digital content and application platforms, enterprise cloud services, and more.

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The Future of Finance and Sustainability with Elizabeth Burns

CFO Talks

Notably, she reversed a decade-long loss at Coca-Cola, doubled profits, and restructured major funding. We ensure that profitability goals and community needs are met simultaneously, recognizing that long-term success depends on the well-being of the communities in which we operate. Leana van der Merwe: Thank you, Elizabeth.

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Ethical Leadership Because Orange Jumpsuits Are Not a Good Look 

CFO Talks

It means making decisions based on what is right rather than what is easy or profitable in the short term. Businesses that engage in unethical practices may gain short-term profits, but they risk losing their reputation, which can take years to rebuild. What is Ethical Leadership?

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Kitces & Carl Ep 121: Can You Just Do Good Work And Get Noticed As An Advisor Or Do You Have To Self-Promote?

Nerd's Eye View

Regardless of the size of a financial advisory firm, clients are a constant necessity to sustain a profitable business. Ultimately, advisors who can provide exceptional service to their clients don't necessarily need to promote themselves through commonly used avenues of advertising (e.g., Read More.