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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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Facebook Feels $10 Billion Sting From Apple’s Privacy Push

CFO News Room

new ad-privacy policy is roiling the digital-advertising world. closed down more than 26% in Thursday trading—a $230 billion-plus loss in market capitalization—after Chief Financial Officer. The move limited the ability to gather data through apps that is used to target digital ads and drove advertisers to alter spending patterns.

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How Google (Alphabet) Makes Money

CFO News Room

Alphabet leverages its various platforms and services to generate a substantial portion of its revenue from advertising. Alphabet competes with companies that provide online platforms for connecting people with information and relevant advertising, digital content and application platforms, enterprise cloud services, and more.

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India’s InMobi Ad Platform Sees 53 Pct. Increase In YOY Losses

PYMNTS

Indian unicorn startup InMobi reported a net loss of ?54 InMobi offers advertising services to businesses. Earlier, InMobi reported a 2017 net profit of ?11.87 and China where it operates — but it didn’t show any profit after that initial maiden profit. 440.53, up from ?351.3 crore and ?287

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Kitces & Carl Ep 121: Can You Just Do Good Work And Get Noticed As An Advisor Or Do You Have To Self-Promote?

Nerd's Eye View

Regardless of the size of a financial advisory firm, clients are a constant necessity to sustain a profitable business. Ultimately, advisors who can provide exceptional service to their clients don't necessarily need to promote themselves through commonly used avenues of advertising (e.g., Read More.

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The Three A’s Of Alphabet’s Q3: Advertising, AI And Ambient Computing

PYMNTS

Google’s advertising revenue — far and away its most profitable and core business line — hit $33.92 Pichai said that growth has been driven by the expansion of automated bidding among advertisers. “In In fact, more than half of advertisers’ search spend is now optimized via full automated bidding. “In

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Avoid Getting Caught Up In Big Market Delusions: The Case Study Of Electric Vehicles

Nerd's Eye View

Even people who are normally rational decision-makers can be prone to fear, greed, and overconfidence, and the persistence of market bubbles where investors chase whatever company or sector is all the rage at the time (and often get stuck with losses when the bubble pops) shows that herd mentality in investing is as prevalent as ever.