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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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Why Advertising “Conflict-Free” Advice Could Violate The SEC’s Marketing Rule

Nerd's Eye View

Which, in turn, has led a small but growing number of RIA firms to describe themselves as "conflict-free" on their websites and advertising materials as a way to distinguish themselves from other firms that may have more directly conflicted business models.

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Performance Advertising Guidelines For Investment Advisers Under the SEC’s New Marketing Rule

Nerd's Eye View

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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Finance Companies Bringing Humor to FP&A Software Advertising

The Finance Weekly

Financial Planning and Analysis (FP&A) is quite similar in that it is difficult for most people outside of the field to get too excited about numbers, spreadsheets, and reports. Let’s take a look at a few of the leading FP&A companies bringing laughter into financial planning. They find bookkeeping too exciting.

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Regulatory Costs To Be Paid By Google Advertisers

PYMNTS

Google has enacted a plan to pass on the cost of digital services taxes in Europe to advertisers instead, according to a Financial Times (FT) report, which will muddy the waters on governmental attempts to take more of the U.S. The plan involves an additional fee for advertisements in the U.K., tech giant's revenues.

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Pinterest Stock Jumps 37 Pct On Renewed Advertiser, User Interest

PYMNTS

Users and advertisers are coming back to Pinterest , resulting in an upswing in sales for the social media company, Bloomberg reported. In these tough times, we’re seeing more and more people rely on Pinterest to cook at home, plan kids activities and set up a home office,” he said, according to the press release.

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Advertisers gear up for a big splash to cash in on signs of demand pickup

CFO News

Executives at Godrej Group, Coca-Cola, Dabur, Maruti, Bisleri, and Lotus Herbals said they plan to invest heavily on advertising and marketing spends as a share of revenue in the April-June quarter, led by a combination of factors including new launches, early summer and strong revival of out-of-home demand.