CFO News Room

FEBRUARY 6, 2022

Advertising during the gridiron matchup remains the priciest on television: Thirty seconds of NBC airtime can cost up to $7 million. As crypto companies increase their advertising spending, brands have pumped out crypto-theme campaigns or marketing gimmicks to leverage the buzz surrounding cryptocurrencies. Newsletter Sign-up.

Advertising 130

Advertising Education Investments Leverage 130

PYMNTS

APRIL 7, 2020

Supply chains , advertising and the right fundamentals will need to be in place regardless of the expected burst of activity, whether it’s due to a pandemic or simply a hot product.

eCommerce 72

eCommerce Numbers Sales Advertising 72

PYMNTS

SEPTEMBER 9, 2020

In a move that lets users place and get phone calls through their Alexa gadgets, Amazon is launching a new collaboration with AT&T that will enable consumers to connect their phone numbers with their Alexa accounts, The Verge reported. And, with Amazon’s current Away Mode turned on, calls can be temporarily disabled.

Numbers 66

Numbers Transportation Advertising Communication 66

CFO News

MAY 8, 2023

If I look at the total number of clients last year, which was circa 700 in Finecast globally, about 250 of those were new clients into the Finecast ecosystem, and about 70 of those came from India," Lewis said, adding that these numbers show the readiness of Indian clients for the addressable TV advertising opportunity.

Advertising 52

Advertising Investments Numbers 52

Musings on Markets

NOVEMBER 15, 2022

In the second post, I pointed to inconsistencies in how accountants classify operating, capital and financing expenses , and the consequences for reported accounting numbers. That is because the answer will vary across people, with some exhibiting a more natural tendency towards story-telling and others towards working with numbers.

Valuation 99

Valuation Advertising Numbers Investments 99

The Finance Weekly

MARCH 26, 2023

Financial Planning and Analysis (FP&A) is quite similar in that it is difficult for most people outside of the field to get too excited about numbers, spreadsheets, and reports. 2) Workday - Rockstar Super Bowl Commercial Workday put their humor on display on the most anticipated advertising stage of the year - the superbowl.

Financial Planning and Analysis (FP&A) 52

Financial Planning and Analysis (FP&A) Advertising Finance CFO 52

CFO News Room

FEBRUARY 2, 2022

Meta derives nearly all of its revenue through selling advertising space, based largely on the strength of MAUs, on its social media sites and apps. The bigger its user base, the more attractive its platform is to advertisers. Meta’s next earnings report (for Q1 FY 2022) is estimated to be released on April 26, 2022.

Advertising 130

Advertising Budgeting Forecasting Financial Reporting 130

Nerd's Eye View

JUNE 17, 2024

Further, advisers can potentially reduce the number of negative reviews received by ensuring that prospect and client relationships that do not work out (e.g., Next , by taking a proactive approach to reinforcing where they add value (e.g., when a prospect does not meet the firm’s asset minimum) are handled respectfully (e.g.,

Marketing 98

Marketing Advertising Compliance Leverage 98

CFO News Room

NOVEMBER 11, 2022

In the years since, I have concluded that this is not true and that expense mis-categorization is not only common, but that it varies widely across sectors, making it difficult to compare accounting numbers or ratios across firms.

Accounting 130

Accounting Marketing Advertising Valuation 130

CFO News Room

JANUARY 27, 2023

By switching to 501(c)(6) nonprofit status, the new CFP Board of Standards will have expanded abilities to advance the planning profession through lobbying and more targeted advertising messages to grow the ranks of CFP professionals.

Nonprofit 130

Nonprofit Practice Management Advertising Cash Management 130

CFO News Room

NOVEMBER 6, 2022

Coinbase — Shares popped 4% in extended trading after reporting better-than-expected user numbers , even as Coinbase reported a miss on profit and sales expectations. Discovery reported third-quarter revenue that missed analysts’ expectations , citing a tougher backdrop for advertising and elevated costs from its restructuring.

Restructuring 130

Restructuring Forecasting Advertising Communication 130

The Finance Weekly

FEBRUARY 17, 2025

Every business needs a proper system to monitor performance, but not all numbers are equally important. For example, email deliverability may not be a KPI, but the number of emails that lead to customer conversions is. The metrics that contribute to this could be a number of sales calls made, lead response time, and average deal size.

Sales 52

Sales Numbers Analyzing Data Benchmarking 52

PYMNTS

SEPTEMBER 30, 2020

“Available globally in mid-October, search results on the Shopping tab will consist primarily of free listings, helping retailers to connect with more customers, regardless of whether they advertise on Google,” Brittin wrote. After launching its free ad offer in the U.S.

Retail 78

Retail Advertising Economics Numbers 78

CFO News Room

NOVEMBER 5, 2022

In the third and final post, I will argue that Facebook’s troubles with the market have as much to do with a failure of narrative, as they are about disappointing numbers, and present a template for what the company needs to do, to reclaim the high ground.

Marketing 130

Marketing Advertising Profit and Loss Investments 130

PYMNTS

APRIL 17, 2020

The ripple effects from the COVID-19 crisis continue to spread throughout the business world, with the advertising industry now feeling its destructive effects. Those were quantified yesterday in a new Internet Advertising Bureau survey that shows a steep decline expected in ad spending across digital media.

Advertising 75

Advertising Budgeting Marketing Numbers 75

PYMNTS

NOVEMBER 4, 2020

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling off the roof earlier this year. did strong Q3 numbers, with PYMNTS reporting that “Alphabet said search and other advertising revenues rose 6 percent year over year to $26.3

Sales 70

Sales Advertising Profit and Loss Budgeting 70

Musings on Markets

FEBRUARY 8, 2024

To put these numbers in perspective, the Mag Seven companies now have a market capitalization larger than that of all listed stocks in China, the second largest market in the world in market capitalization terms.

Marketing 141

Marketing Valuation Profit and Loss Advertising 141

PYMNTS

OCTOBER 16, 2020

Facebook’s Ireland and United Kingdom unit has agreed to change the way Instagram works to “make it much harder for people to post an (advertisement) on Instagram without labelling it as such,” Britain’s top antitrust regulator announced Friday (Oct.

Advertising 85

Advertising Numbers Marketing Technology 85

PYMNTS

APRIL 1, 2020

Advertising and/or promotions will be essential, if it’s possible within limited budgets. And, brands concerned about possible supply chain issues may limit advertising if they can’t guarantee delivery of their products.”. eCommerce sites doubled ad spend in less than a month, from $4.8 million for the week of Feb.

eCommerce 86

eCommerce Advertising Retail Budgeting 86

PYMNTS

MARCH 18, 2019

If headlines are any indication, data breaches have made off with consumers’ most sensitive bits of information, such as Social Security numbers, credit card info and bank details. Advertisers pay Facebook to display targeted ads, and Facebook shares data (though it maintains it doesn’t sell it). Data Managed.

Advertising 77

Advertising Healthcare Accounting Banking 77

CFO News Room

JANUARY 23, 2023

Traditional forms of marketing used by financial advisors – including networking with one’s friends and family members, cold-calling, and paid advertising – have been effective at reaching a ‘typical’ client base of older, wealthy retirees.

Marketing 130

Marketing Education Advertising Sales 130

Nerd's Eye View

OCTOBER 1, 2022

From there, we have several articles on advisor marketing: How some of the biggest financial services firms are increasing their television advertising and how smaller firms can craft a scalable, cost-efficient marketing strategy. The potential advantages of taking RMDs in stock rather than in cash during the current market downturn.

Advertising 98

Advertising Numbers Planning Marketing 98

Nerd's Eye View

JULY 26, 2024

Also in industry news this week: While the number of RIA M&A deals has not surged in 2024, the average size of deals has increased, demonstrating interest from (often private-equity-backed) firms in pursuing larger targets Off-channel communication tops the list of concerns amongst RIA compliance professionals, with advertising and marketing coming (..)

Benchmarking 98

Benchmarking Communication Advertising Compliance 98

Nerd's Eye View

SEPTEMBER 13, 2024

Which means that while many fee-only RIAs use the reduced conflicts that come with the fee-only model (as opposed to firms that receive compensation from commissions and other sources) as a key marketing talking point, the fact remains that being truly 'conflict free' is nearly impossible and such claims (which are hard to substantiate) appear to be (..)

Compliance 98

Compliance Communication Practice Management Advertising 98

CFO News Room

FEBRUARY 2, 2022

Facebook also cited inflation as a weight on advertiser spending. The earnings report shows Facebook’s business is under pressure on a number of fronts, at a moment when Mr. Zuckerberg is betting the company’s future on VR headsets, AR glasses and virtual worlds, known as the metaverse, in which users can live and work.

Profit and Loss 130

Profit and Loss Advertising Valuation Investments 130

PYMNTS

AUGUST 5, 2020

In the current environment, of course, the pandemic decimated foot traffic across any number of verticals — restaurants and retailers come to mind, of course. In fact, our bitcoin sales on our machines have increased dramatically week over week for the last 10 to 12 weeks,” amid an online and in-store advertising boost.

Currencies 135

Currencies Advertising Numbers Accounting 135

PYMNTS

AUGUST 20, 2020

Critics have called Facebook out before on privacy issues, usually dealing with how users’ data is disseminated for advertising or other means. He said the number of firms coming up with new ideas is what prompted Facebook to experiment with purchases like Instagram , WhatsApp and Oculus , and so the U.S.’s

Advertising 83

Advertising Entertainment Numbers Technology 83

CFO News Room

JANUARY 15, 2023

It succeeded spectacularly in attracting people to its platform, hitting a 100 million users in 2012, and then doubling those numbers again by 2013, when it went public ,with an initial public offering. Users: Numbers and Engagement. The stock dropped below $6 in 2019, before mounting a comeback in 2021.

Valuation 130

Valuation Advertising Numbers Education 130

Musings on Markets

NOVEMBER 10, 2022

In the years since, I have concluded that this is not true and that expense mis-categorization is not only common, but that it varies widely across sectors, making it difficult to compare accounting numbers or ratios across firms.

Accounting 97

Accounting Advertising Valuation Investments 97

PYMNTS

MARCH 17, 2020

To that end, the company is extending a total of $100 million in cash, as well as credits for advertising, to a maximum of 30,000 eligible small businesses. The grant program will help businesses with any number of issues – rent, operations, communications – and Facebook’s business hub has resources available now.

Communication 106

Communication Advertising Numbers Planning 106

Nerd's Eye View

JANUARY 27, 2023

By switching to 501(c)(6) nonprofit status, the new CFP Board of Standards will have expanded abilities to advance the planning profession through lobbying and more targeted advertising messages to grow the ranks of CFP professionals.

Nonprofit 98

Nonprofit Practice Management Advertising Cash Management 98

PYMNTS

OCTOBER 9, 2020

Overall, the number of live-sales in the region increased nearly 67 percent, thanks to the heaviest usage among shoppers in Singapore and Thailand. As an example, The Paypers points to Alipay, which has launched a new service that enables merchants to offer coupons or discounts during livestream advertising.

Advertising 88

Advertising Leverage Retail Sales 88

CFO Talks

JANUARY 30, 2025

Crafting Strategic Visions with Roger Castle In the latest CFO Club podcast, Leana van der Merwe sat down with Roger Castle, an accomplished CFO and finance expert with decades of experience across industries such as cloud management, online advertising, financial services, and telecommunications. Roger Castle: Hi, Leana.

Communication 52

Communication CFO Valuation Construction 52

PYMNTS

MARCH 22, 2019

“We extended our market leadership as the leading mobile payment platform by active users and number of transactions in China.” In addition, Q4 advertising revenue went up 38 percent due to ad inventory growth on WeChat, with advertisements making up 20 percent of quarterly revenues. billion, beating expectations.

Advertising 73

Advertising Leadership Currencies Numbers 73

Nerd's Eye View

NOVEMBER 24, 2023

Enjoy the current installment of “Weekend Reading For Financial Planners” - this week’s edition kicks off with the news that FINRA has issued a proposal to allow broker-dealers to advertise hypothetical performance data to institutional and high-net-worth investors, which would bring the rules for broker-dealers largely in line with (..)

Communication 98

Communication Advertising Planning Finance 98

Nerd's Eye View

AUGUST 25, 2023

Further, 87% of respondents said they would trust advice from human advisors, more than any other source of advice surveyed, and well above the 37% who said they trust generative AI tools.

Advertising 98

Advertising Investments Planning Numbers 98

PYMNTS

DECEMBER 28, 2020

Take that period out to the “75 Days Of Christmas” and that number goes up to 3 percent. Mastercard’s Steve Sadove, senior advisor and former CEO of Saks called it a “healthy” number. The number was also higher than many expected. But the Mastercard report showed it was still the number one spending day. percent online.

eCommerce 104

eCommerce Retail Sales Numbers 104