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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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Pinterest Stock Jumps 37 Pct On Renewed Advertiser, User Interest

PYMNTS

Users and advertisers are coming back to Pinterest , resulting in an upswing in sales for the social media company, Bloomberg reported. growth was particularly strident, with more users returning to the service — though the company expects the numbers to fall going forward. In the U.S.,

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Facebook Advertising Revenue Surges Amid Instagram eCommerce Tab Rollout

PYMNTS

billion in advertising revenue for the quarter, marking a 31 percent year-over-year rise. Drilling down into numbers reported in financial supplements that accompanied the earnings release, Facebook said that monthly active users (MAU) were 2.8 Facebook, Inc. reported on Wednesday (Jan. The social media company reported $27.19

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Why Advertising “Conflict-Free” Advice Could Violate The SEC’s Marketing Rule

Nerd's Eye View

And given the sheer number and scope of potential conflicts that do exist in the advisory industry (where a wide range of providers seek to incentivize advisors to recommend their products and services to clients), there's a vanishingly small number of RIAs that don't have at least some form of actual or potential conflict to disclose.

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Alphabet Bolsters Advertising Features As Cloud Gains Traction Amid Pandemic

PYMNTS

Alphabet , the parent company of Google , strengthened its advertising capabilities in the second quarter as it looked to help connect business with customers through new features amid the pandemic. Drilling down into the numbers, YouTube revenues were up 5.8 billion, while total advertising revenues came in at $29.9

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Facebook Will Stop Using Phone Numbers For Friend Pushes

PYMNTS

In its ongoing attempts to fix its privacy standards, Facebook will no longer use phone numbers to determine who one sees on their “people you may know” list, according to Reuters. He added that, from now on, no one who signs up for Facebook will have their phone number connected to their friend suggestions.

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Musings on Markets: META Lesson 3: Tell me a story!

CFO News Room

In the second post, I pointed to inconsistencies in how accountants classify operating, capital and financing expenses , and the consequences for reported accounting numbers. In the first session of my valuation class, I pose a question, “What comes more naturally to you, telling a story or working with numbers?”

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