PYMNTS

DECEMBER 24, 2019

In its ongoing attempts to fix its privacy standards, Facebook will no longer use phone numbers to determine who one sees on their “people you may know” list, according to Reuters. He added that, from now on, no one who signs up for Facebook will have their phone number connected to their friend suggestions.

Numbers 55

Numbers Advertising Communication Securities 55

PYMNTS

JULY 30, 2020

Alphabet , the parent company of Google , strengthened its advertising capabilities in the second quarter as it looked to help connect business with customers through new features amid the pandemic. Drilling down into the numbers, YouTube revenues were up 5.8 billion, while total advertising revenues came in at $29.9

Advertising 59

Advertising Numbers Retail 59

PYMNTS

OCTOBER 11, 2016

When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23 That’s a $15.45

Advertising 79

Advertising Forecasting Data Analysis Budgeting 79

PYMNTS

FEBRUARY 27, 2020

In other notable numbers, consolidated GMS reached $1.7 That honor went two the new mandatory advertising fees coming soon to Etsy sellers. Etsy historically has taken a 5 percent fee from sellers for using its platform, which will continue to be charged in addition to the advertising fee. billion – $1.06 billion.

Advertising 52

Advertising Forecasting Sales Retail 52

PYMNTS

APRIL 28, 2017

On the tip of everyone’s tongue in the digital advertising arena is blockchain technology. Just as recent as this January , ethereum-based blockchain technology company adChain partnered up with decentralized application studio ConsenSys with the goal of specifically developing a blockchain solution for the online advertising industry.

Advertising 64

Advertising Budgeting Startups Technology 64

PYMNTS

SEPTEMBER 12, 2016

There’s a (slowly) growing push among retailers, brands and even politicians to make advertising campaigns as true and transparent as possible. We want to lend our voice and the support of the ModCloth community to this movement to stop the extreme and harmful photoshopping of women in advertisements.”. 2014 introducing the campaign.

Advertising 69

Advertising Retail Communication Numbers 69

PYMNTS

SEPTEMBER 18, 2017

Until now, advertisers were able to use those identifiers to reach that block of users, small as it may have been. In response, Facebook has removed the capability for advertisers to target groups based on self-reported information. billion monthly users this week, making it the number one cross-OS messaging app in the west.

Advertising 46

Advertising Education Numbers Accounting 46

PYMNTS

SEPTEMBER 9, 2020

In a move that lets users place and get phone calls through their Alexa gadgets, Amazon is launching a new collaboration with AT&T that will enable consumers to connect their phone numbers with their Alexa accounts, The Verge reported. And, with Amazon’s current Away Mode turned on, calls can be temporarily disabled.

Numbers 66

Numbers Transportation Advertising Communication 66

PYMNTS

MARCH 5, 2018

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. Facebook, the social network, is actually Facebook, the massive advertising platform. That wasn’t the big news.

Advertising 49

Advertising Retail Sales Auditing 49

PYMNTS

SEPTEMBER 3, 2019

Advertisers will lose a projected $5.8 Ad fraud’s prevalence is largely due to two factors: The lack of regulation and the sheer complexity and volume of online advertising. Dishonest publishers may spoof clicks to force advertisers to pay additional fees, or hackers could hijack an advertising slot to generate revenue for themselves.

Advertising 49

Advertising Communication Marketing Numbers 49

PYMNTS

APRIL 7, 2020

Supply chains , advertising and the right fundamentals will need to be in place regardless of the expected burst of activity, whether it’s due to a pandemic or simply a hot product.

eCommerce 72

eCommerce Numbers Sales Advertising 72

CFO News Room

NOVEMBER 16, 2022

In the second post, I pointed to inconsistencies in how accountants classify operating, capital and financing expenses , and the consequences for reported accounting numbers. In the first session of my valuation class, I pose a question, “What comes more naturally to you, telling a story or working with numbers?”

Marketing 130

Marketing Valuation Advertising Numbers 130

PYMNTS

OCTOBER 29, 2019

By the numbers, Google’s biggest and most notable miss was on its net income, which logged in at $7.07 Google’s advertising revenue — far and away its most profitable and core business line — hit $33.92 Pichai said that growth has been driven by the expansion of automated bidding among advertisers. “In billion or $10.12

Advertising 40

Advertising Profit and Loss CFO Investments 40

PYMNTS

APRIL 25, 2016

According to new data from the Interactive Advertising Bureau, mobile accounted for the single largest individual segment of the $59.6 billion spent annually on online advertising. billion – an impressive number in its own right, and a two-thirds increase from a year ago. percent to $ 10.9 billion in revenue.

Advertising 40

Advertising Accounting Retail Numbers 40

Nerd's Eye View

JUNE 17, 2024

Further, advisers can potentially reduce the number of negative reviews received by ensuring that prospect and client relationships that do not work out (e.g., Next , by taking a proactive approach to reinforcing where they add value (e.g., when a prospect does not meet the firm’s asset minimum) are handled respectfully (e.g.,

Marketing 95

Marketing Advertising Compliance Leverage 95

Musings on Markets

NOVEMBER 15, 2022

In the second post, I pointed to inconsistencies in how accountants classify operating, capital and financing expenses , and the consequences for reported accounting numbers. That is because the answer will vary across people, with some exhibiting a more natural tendency towards story-telling and others towards working with numbers.

Valuation 92

Valuation Advertising Numbers Investments 92

PYMNTS

JULY 20, 2016

So, what’s this location-based advertising thing, and why is it (going to be) so important for the future of retail and mobile transactions? There’s a reason, after all, why 66 percent of marketers listed location-based advertising as the “most exciting” mobile opportunity of 2016, according to a study at the beginning of the year by IAB UK.

Advertising 42

Advertising Retail Technology Sales 42

CFO Thought Leader

JUNE 18, 2024

There’s this thing called the third-party cookie, which, like navigation on the Internet, is something that ends up basically being intermediated between publishers, who have the most valuable asset in the world—their audiences, not to mention advertisers who want to speak to those audiences. Permutive was built to do two things.

CFO 52

CFO Advertising Budgeting Problem Solving 52

PYMNTS

FEBRUARY 1, 2019

Earnings, earnings everywhere, and so what do the numbers tell us? We’ve given you a bit of a cheat sheet, or a refresher of sorts, as to what can be viewed as among the most important numbers coming out of the releases, the supplementals, the business units that give insight into where these firms have been and where they might be headed.

Numbers 46

Numbers Advertising Currencies Accounting 46

CFO News Room

FEBRUARY 2, 2022

Meta derives nearly all of its revenue through selling advertising space, based largely on the strength of MAUs, on its social media sites and apps. The bigger its user base, the more attractive its platform is to advertisers. Meta’s next earnings report (for Q1 FY 2022) is estimated to be released on April 26, 2022.

Advertising 130

Advertising Budgeting Forecasting Financial Reporting 130

Nerd's Eye View

SEPTEMBER 13, 2024

Which means that while many fee-only RIAs use the reduced conflicts that come with the fee-only model (as opposed to firms that receive compensation from commissions and other sources) as a key marketing talking point, the fact remains that being truly 'conflict free' is nearly impossible and such claims (which are hard to substantiate) appear to be (..)

Compliance 95

Compliance Communication Practice Management Advertising 95

PYMNTS

FEBRUARY 27, 2018

The named individuals and companies were charged with using stolen Social Security numbers, home addresses and birthdates of U.S. Those accounts were then used to pay for political advertising, and to interfere with U.S. Social Security number as an identifier. citizens to open bank accounts.

Numbers 44

Numbers Securities Advertising Economics 44

CFO News Room

NOVEMBER 11, 2022

In the years since, I have concluded that this is not true and that expense mis-categorization is not only common, but that it varies widely across sectors, making it difficult to compare accounting numbers or ratios across firms.

Accounting 130

Accounting Marketing Advertising Valuation 130

CFO News Room

JANUARY 27, 2023

By switching to 501(c)(6) nonprofit status, the new CFP Board of Standards will have expanded abilities to advance the planning profession through lobbying and more targeted advertising messages to grow the ranks of CFP professionals.

Nonprofit 130

Nonprofit Practice Management Advertising Cash Management 130

PYMNTS

JUNE 23, 2016

The digital advertising firm tracked the locations of hundreds of millions of consumers without permission. InMobi managed to short circuit users attempts at blocking location information gathering by collecting basic service ID addresses, which are essentially unique serial numbers for wireless access nodes.

Advertising 41

Advertising Auditing Numbers 41

Nerd's Eye View

JULY 26, 2024

Also in industry news this week: While the number of RIA M&A deals has not surged in 2024, the average size of deals has increased, demonstrating interest from (often private-equity-backed) firms in pursuing larger targets Off-channel communication tops the list of concerns amongst RIA compliance professionals, with advertising and marketing coming (..)

Benchmarking 96

Benchmarking Communication Advertising Compliance 96

CFO News Room

NOVEMBER 6, 2022

Coinbase — Shares popped 4% in extended trading after reporting better-than-expected user numbers , even as Coinbase reported a miss on profit and sales expectations. Discovery reported third-quarter revenue that missed analysts’ expectations , citing a tougher backdrop for advertising and elevated costs from its restructuring.

Restructuring 130

Restructuring Forecasting Advertising Communication 130

PYMNTS

NOVEMBER 4, 2020

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling off the roof earlier this year. did strong Q3 numbers, with PYMNTS reporting that “Alphabet said search and other advertising revenues rose 6 percent year over year to $26.3

Sales 70

Sales Advertising Profit and Loss Budgeting 70

PYMNTS

NOVEMBER 2, 2016

But two years, some economic recovery and an increasing number of older millennials having children have pushed that data some, such that millennials are starting to look a lot less different from their parents and older siblings and a bit more like they are just late to the party.

Advertising 75

Advertising Concentration Retail Startups 75

PYMNTS

SEPTEMBER 30, 2020

“Available globally in mid-October, search results on the Shopping tab will consist primarily of free listings, helping retailers to connect with more customers, regardless of whether they advertise on Google,” Brittin wrote. After launching its free ad offer in the U.S.

Retail 78

Retail Advertising Economics Numbers 78

PYMNTS

APRIL 17, 2020

The ripple effects from the COVID-19 crisis continue to spread throughout the business world, with the advertising industry now feeling its destructive effects. Those were quantified yesterday in a new Internet Advertising Bureau survey that shows a steep decline expected in ad spending across digital media.

Advertising 75

Advertising Budgeting Marketing Numbers 75

CFO News Room

NOVEMBER 5, 2022

In the third and final post, I will argue that Facebook’s troubles with the market have as much to do with a failure of narrative, as they are about disappointing numbers, and present a template for what the company needs to do, to reclaim the high ground.

Marketing 130

Marketing Advertising Profit and Loss Investments 130

Nerd's Eye View

NOVEMBER 24, 2023

Enjoy the current installment of “Weekend Reading For Financial Planners” - this week’s edition kicks off with the news that FINRA has issued a proposal to allow broker-dealers to advertise hypothetical performance data to institutional and high-net-worth investors, which would bring the rules for broker-dealers largely in line with (..)

Communication 94

Communication Advertising Planning Finance 94

PYMNTS

APRIL 7, 2017

For example, Kaspersky’s investigation uncovered a DDoS-as-a-service website that advertised the cost of an attack on an unprotected website priced from $50 to $100, but an attack on a protected site was significantly more expensive at a cost of $400 or more.

Numbers 51

Numbers Advertising Securities Investments 51

Nerd's Eye View

JULY 31, 2024

Which means the firm will need to provide records of holdings and transactions for each of its clients (which may require some training and practice for employees to be able to quickly pull the needed data from the firm's custodian), as well as archived client communications and any advertisements produced by the firm.

Auditing 92

Auditing Compliance Advertising Communication 92

Nerd's Eye View

NOVEMBER 19, 2024

What's unique about Anjali, though, is how she has tripled her annual revenue from $250,000 to $750,000 during the past 6 years, while only adding a net of 10 client households (going from 35 to 45 clients in total), by hyperfocusing into her niches of physicians with complex tax needs and small business owners with $5M–$20M of revenue, offering (..)

Tax Planning 52

Tax Planning CFO Planning Advertising 52

Nerd's Eye View

AUGUST 25, 2023

Further, 87% of respondents said they would trust advice from human advisors, more than any other source of advice surveyed, and well above the 37% who said they trust generative AI tools.

Advertising 90

Advertising Investments Planning Numbers 90