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Bengals, Rams and Bitcoin: Crypto Ads Invade the Super Bowl

CFO News Room

Advertising during the gridiron matchup remains the priciest on television: Thirty seconds of NBC airtime can cost up to $7 million. As crypto companies increase their advertising spending, brands have pumped out crypto-theme campaigns or marketing gimmicks to leverage the buzz surrounding cryptocurrencies. Newsletter Sign-up.

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Big Data For Big Returns At Retailers Big And Small?

PYMNTS

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”. Said Jass, initial efforts to reach consumers, at least done traditionally, begin with an advertisement or a similar prompt designed to lead consumers into mulling the shopping experience in the first place.

Retail 93
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The Future of Finance and Sustainability with Elizabeth Burns

CFO Talks

Elizabeth Burns exemplifies this dynamic role, demonstrating how financial frameworks can be leveraged to meet sustainability objectives and deliver value to diverse stakeholders. Simultaneously, I renegotiated interest rates with Standard Chartered Bank, securing a 50% reduction in interest costs, saving us $1.5 million annually.

Finance 98
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WatchGuard Internet Security Report Shows Your Fridge Could Be Part Of A Hacker’s Botnet

PYMNTS

“If I have a botnet on your computer, my goal is not to let you know — I want to be able to use your computer whenever I want it,” said Corey Nachreiner, CTO of Seattle-based internet security company WatchGuard. Linux Malware Threats. Linux-based threats showed up in a few forms. Having any system is a resource.

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Does ‘Google Checking’ Foreshadow Big Tech, FinTech Payments Changes?

PYMNTS

Instead of trying to be the bank, Google is leveraging the brand name, banking infrastructure and trusted reputation of two banks, one of which is among the world’s largest global FIs, to acquire new users for that product and for Google Pay. Its advertising campaign very explicitly describes the product as “made by Apple, not a bank.”

Banking 109
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Crafting Strategic Visions with Roger Castle

CFO Talks

Crafting Strategic Visions with Roger Castle In the latest CFO Club podcast, Leana van der Merwe sat down with Roger Castle, an accomplished CFO and finance expert with decades of experience across industries such as cloud management, online advertising, financial services, and telecommunications.

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Why Securing Digital Transactions Is On Every Merchant’s Wish List

PYMNTS

The challenge going forward is for merchants to find a comprehensive security platform that can anticipate the troubles before they arrive, and learn to protect themselves better in the future. The troubles, Stuppy noted, will start the moment a business comes out of pilot mode — and sometimes even before that. “We