PYMNTS

APRIL 9, 2019

Nowak thinks the eCommerce strategy Facebook wants to get going on Instagram advertisements will add $4 billion of revenue in 2021. “We We see large and small brands/retailers leveraging Instagram’s leading reach, data, and ‘browsing/aspirational’ behavior to grow their online businesses.”.

eCommerce 57

eCommerce Advertising Concentration Leverage 57

PYMNTS

OCTOBER 30, 2020

Shoppers can protect themselves from this illicit activity by carefully monitoring and confirming site details, establishing that the website address displays a lock icon (which indicates a secure connection) and visiting platforms directly rather than arriving at them via ads, Land said.

eCommerce 77

eCommerce Leverage Retail Advertising 77

PYMNTS

AUGUST 10, 2020

Representing close to 75 percent of all in-app spending, as well as a thriving and diverse advertising ecosystem, online gaming is paradise for cybercrooks. With this kind of digital nastiness afoot, game platforms and their payments and technology partners are beefing up security in the space, keeping winners and losers on-screen only.

Advertising 56

Advertising Securities Leverage Technology 56

PYMNTS

SEPTEMBER 19, 2019

The complexity of online and mobile advertising — and the vast sums of money involved — make those areas extremely attractive for criminals. Welcome to the world of advertising fraud. As PYMNTS research has documented , advertisers will lose a projected $5.8 billion to $42 billion to fraudsters this year alone.

Advertising 53

Advertising Leverage Banking Marketing 53

PYMNTS

SEPTEMBER 26, 2019

According to the company, publishers struggle with 60- and 90-day payment terms after invoicing their advertising clients, and face high-interest rates from third party financing and factoring firms. Engage:BDR trades on the Australian Securities Exchange, and its solutions are available in Australia, Europe and North America, it said.

Advertising 43

Advertising Invoicing B2B Finance 43

PYMNTS

JANUARY 20, 2020

That could give Amazon more leverage to charge higher prices to advertisers based on the idea they can better predict what customers are likely to buy, the unnamed sources noted. The first is, unsurprisingly security and fraud protection, and how well the new terminals are equipped to deal with it. The Path Ahead .

Technology 110

Technology Advertising Leverage Sales 110

PYMNTS

APRIL 18, 2017

Burger King — rather than wait for Google to roll out advertising options — recently took matters into its own hands by leveraging the “ dollhouse method.”. This short-lived play marked the first time in history marketers had purposefully leveraged Google Home in a campaign (though in a roundabout way).

Advertising 43

Advertising Leverage Technology Manufacturing 43

PYMNTS

OCTOBER 17, 2017

Google is among those exposed by two massive Wi-Fi security vulnerabilities revealed on Monday. Just hours after the KRACK vulnerability was announced, another security gap materialized. Google has been trying to get into TV advertising since 2007. The search engine giant has already rolled out patches. Feeling Insecure?

Advertising 50

Advertising Retail Leverage Securities 50

PYMNTS

AUGUST 6, 2020

Some go the route of providing free web content and generating revenues through advertising, others charge for direct access to content, and some take a hybrid approach that combines the two strategies. These include everything from transaction success rates to currency exchange rates to local or regional security regulations.

Advertising 63

Advertising Retail Currencies Leverage 63

CFO News Room

JANUARY 4, 2023

More than 225 real estate investment trusts (REITs) are registered with the Securities and Exchange Commission (SEC) in the United States that trade on a major stock exchange, such as Nasdaq or the New York Stock Exchange. On Indeed , the number of job openings in the US is even higher, with over 1900 jobs advertised.

Investments 130

Investments Budgeting Finance Marketing 130

CSC Advisors

SEPTEMBER 27, 2024

5 Tips to Maximize Your SBA Loan Benefits This Tax Season Securing a Small Business Administration (SBA) loan can be a game-changer for your business, providing the necessary capital to invest in growth and operations. As you approach the 2025 tax season, it’s crucial to leverage your SBA loan’s financial advantages effectively.

Tax Planning 52

Tax Planning Leverage Planning Prioritization 52

PYMNTS

FEBRUARY 24, 2017

Last month, Intertrust announced the next generation of Personagraph , the private marketplace for advertisers and digital marketers. PG Axis allows publishers to enable advertising based on various audience profiles. “We Put simply, Personagraph offers agencies and brands audience intelligence gathered from 1.5

Advertising 41

Advertising Marketing Leverage Securities 41

PYMNTS

JANUARY 15, 2018

The government recently introduced measures aimed at controlling more risk and leverage in China’s financial system, looking closely at shadow banking, lending procedures and other finance practices. President Xi Jinping has also said the country’s financial security is vital to national security. trillion yuan by 2020.

Banking 43

Banking Advertising Financial Systems Leverage 43

PYMNTS

NOVEMBER 18, 2020

Panelists agreed that to get more adoption by stakeholders, banks must leverage real-time infrastructure to unlock value for corporate clients that moves well beyond the confines of simply being fast. Scaffidi said the security and transparency embedded in ISO 20022 are especially valuable for cross-border B2B payments. “If

Reconciliations 98

Reconciliations B2B Treasury Banking 98

PYMNTS

JUNE 20, 2016

That’s the direction Twitter intends to head, as it announced on Wednesday (June 15) that it flipped the switch allowing marketers to target advertisements based on the recent emojis tweeted out by individual users. Leveraging them as marketing assets may be a feasible first step away from their original, non-consequential forms.

Marketing 40

Marketing Advertising Leverage Securities 40

PYMNTS

SEPTEMBER 24, 2020

The smartest and most effective companies find ways to leverage internal resources and external vendors for cost-effective solutions that result in the appropriate fraud levels for their business risk tolerance," Donlea told PYMNTS. "As

Compliance 98

Compliance Accounting Advertising Sales 98

PYMNTS

AUGUST 29, 2017

Plus, the company is testing a new feature that users will love and video advertisers will hate. Watch Out, Video Advertisers. What this will mean for ad revenue – and what new tactics advertisers will devise to get around it – will not become evident until later. OK Google, Challenge Amazon. Skinny Love.

Advertising 40

Advertising eCommerce Healthcare Leverage 40

PYMNTS

MAY 9, 2017

But as he noted, “on the other side, it’s also understandable that competition authorities would like to open up the markets more and to bring in third-party service providers, which are less regulated than banks, but still enough to ensure secure and compliant services.”.

Securities 54

Securities Banking Advertising Communication 54

PYMNTS

JUNE 7, 2018

Security Boulevard reported this week (June 6) that in the wake of the new digital security rule taking effect, criminals were quick to use it to their advantage. A phishing scam purporting to come from Apple is the most popular that we’ve seen,” Security Boulevard said. “It

Leverage 43

Leverage Securities Advertising Compliance 43

PYMNTS

JUNE 17, 2016

Advertising is designed to drive sales but it’s often tough to close the loop and prove the point. USA Technologies released new data from a study that targeted digital, point of sale advertising promoting the use of Apple Pay at those unattended points of sale.

Retail 42

Retail Advertising Sales Education 42

PYMNTS

SEPTEMBER 27, 2019

This week, two massive deals landed with B2B payments innovators at Fundbox and Tipalti, but they were far from the only players to have secured new funding. Paro told reporters that it will look to wield the data it now has, and leverage it for freelancers and businesses using its solution. Everledger. Engage:BDR. Reports in L.A.

B2B 59

B2B Accounts Payable Startups Advertising 59

PYMNTS

NOVEMBER 26, 2019

The CU leverages this capability to provide customers with instantly accessible promotions and special offers, and the company is now working to balance its outreach efforts and member privacy. SAFE leverages a targeted marketing tool with geofencing , messaging capabilities and push notifications to provide tailored promotional experiences.

Marketing 52

Marketing Leverage Prioritization Advertising 52

PYMNTS

JULY 18, 2020

Admittedly, on first glance, it does sound a little like the setup to a post-apocalyptic version of the ubiquitous early-1990s Disney advertisements that used to be paired with the Super Bowl : “Your league has just survived a black swan health crisis that shut down the entire American economy. It’s time to reopen – what are you going to do?

Advertising 77

Advertising Leverage Numbers Planning 77

PYMNTS

JUNE 30, 2017

But listeners beware: Forbes notes that there’s also room for marketers to wedge their way in to leverage smart audio technology for advertising. IT services firm Unisys sees potential for businesses to leverage voice technology by building personal voice assistants into corporate networks.

Leverage 46

Leverage Advertising eCommerce Technology 46

CFO News Room

NOVEMBER 28, 2022

By applying the ideal-target-client framework, advisors can not only better target their marketing efforts (as they can align their website and other advertising efforts with their ideal client’s needs), but they can also streamline their day-to-day work, as they will encounter fewer ‘new’ issues as their client base grows.

Tax Planning 130

Tax Planning Planning Investments Profit and Loss 130

PYMNTS

OCTOBER 13, 2017

Amazon may be gearing up to unveil new initiatives that could lure advertisers and marketers to its video content platform as the company aims to take on YouTube. Executives have implied during several meetings that Amazon is more open to providing data to advertisers about what customers are doing and watching online.

Advertising 40

Advertising eCommerce Leverage Planning 40

PYMNTS

SEPTEMBER 19, 2016

Finally, the mobile app ecosystem in China is a lot messier than in developed countries because of massive security and quality control issues inside of app stores. Ceding bot-ground to Messenger means ceding advertising revenue to it, too — a problem it’s been dealing with ever since Facebook got its mobile advertising act together.

Advertising 79

Advertising Retail Leverage Technology 79

PYMNTS

APRIL 9, 2018

The two firms will jointly roll out a personalized news content aggregator for ZTE Android devices, leveraging Taboola’s content personalization technology to match ZTE phone carriers with content they are most likely to be interested in consuming next on their device. ZTE is aggressive, they are innovative and they are very global.

Advertising 59

Advertising Compliance Manufacturing Leverage 59

PYMNTS

NOVEMBER 20, 2019

He also looked to the future of AI-enabled marketing, even if this particular not-real-advertisement might cause more amusement than inspiration among many people. When it comes to payments, artificial intelligence does indeed hold the promise of bringing more efficiency to a variety of areas, not the least of which is online security.

Advertising 50

Advertising Compliance Marketing Leverage 50

PYMNTS

JULY 23, 2019

Experts predict a muted growth report , and advise looking closely at the ramifications of Libra and its growth in advertising sales over the quarter, which is threatened by Amazon’s expansion in the industry. For those who missed it, PYMNTS published a recap of Libra’s week in Washington.).

Sales 44

Sales Advertising Financial Systems Leverage 44

CFO Talks

NOVEMBER 29, 2024

Elizabeth Burns exemplifies this dynamic role, demonstrating how financial frameworks can be leveraged to meet sustainability objectives and deliver value to diverse stakeholders. Simultaneously, I renegotiated interest rates with Standard Chartered Bank, securing a 50% reduction in interest costs, saving us $1.5 million annually.

Finance 98

Finance Profit and Loss CFO Leadership 98

PYMNTS

APRIL 16, 2018

And not because everyone who touches the consumer shouldn’t consider data privacy and security part of the deal they must have with their consumers if they want those consumers — their crown jewels — to keep coming back. Consumers read the newspaper and watched TV not for the advertisements, but for the content. Take Facebook.

Advertising 48

Advertising Transportation Numbers Sales 48

Boston Startup CFO

MAY 9, 2016

Robo-advisers have become a fixture in the financial services space, and automated tax preparation apps have been the subject of a tax season advertising blitz. In some ways, it’s already happening. But, ultimately, the process will drive further growth across a wide variety of industries. At the base level, this could sound scary.

Accounting 52

Accounting Prioritization Advertising Compliance 52

PYMNTS

NOVEMBER 24, 2016

It’s nothing if not an impressive roster and certainly a strong advertisement for becoming a matchmaker. The blockchain (or disruptive technology that can perhaps be leveraged to add an element that both sides of the matchmaking really, really want).

Construction 66

Construction Advertising Leverage Accounting 66

The Charity CFO

JANUARY 30, 2024

For example, most nonprofits have expenses such as: Leasing commercial office space Electricity, internet, and other utilities Training staff and volunteers Advertising and marketing Fundraising events or campaigns These operational costs can quickly add up and could cause financial issues for your organization.

Nonprofit 52

Nonprofit CFO Auditing Advertising 52

PYMNTS

NOVEMBER 14, 2019

PYMNTS recently spoke with Bradley about how Regions Bank is transforming its 1,456 branch locations and the array of technologies it is leveraging to accomplish its innovative goals. Most advertisers today are leveraging that kind of data to be able to target customers effectively. A ROSIE future. From ATMs to VTMs.

Banking 44

Banking Leverage Advertising Education 44

CFO Share

OCTOBER 3, 2024

How will you manage data security risks? Data security : depending on your contractor’s geography, you may have limited recourse for damage caused by data leaks or IP theft. If responsiveness, collaboration, and cost are important in your business processes, nearshoring has many advantages over offshoring or hiring W2 employees.

Cost Management 52

Cost Management Compliance Startups Budgeting 52