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How Etsy Is Leveraging Google Shopping

PYMNTS

Going forward, Etsy marketplace sellers will be able to run Google Shopping campaigns , care of a new advertising dashboard the handcrafted marketplace is rolling out. Etsy has noted that these are early capabilities and that it has plans to make the targeting functions more wide ranging.

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How Financial Advisers Can Boost Online Reputation Through Google Reviews (While Complying With SEC Marketing Rule Requirements)

Nerd's Eye View

Which suggests that advisers have an opportunity to leverage the power of online reviews, which can act as "evergreen referrals" and drive more prospects to seek out the firm’s services, all while adhering to their firm’s compliance requirements. Next , by taking a proactive approach to reinforcing where they add value (e.g.,

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Department Store Redux? Scenario Planning For The DTC Business

PYMNTS

More about them after some scenario planning. This group also leverages low social media ad rates to keep their connection with customers and this momentum slides into the holiday season. For the early-stage companies there’s a lack of retail leverage. Now the new face of DTC will start to remake the rest of retailing.

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#FA Success Ep 312: Resetting Your Work/Life Balance By Getting Paid For Expertise Instead Of (Just) Effort, With Emily Rassam

Nerd's Eye View

In this episode, we talk in-depth about how, as Emily progressed in her career from working on 401(k) plans to focusing on financial planning, she faced challenges and eventual burnout while building a successful financial planning offering in a firm that was still primarily focused on 401(k) plans first and foremost and didn’t want to allocate (..)

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Does ‘Google Checking’ Foreshadow Big Tech, FinTech Payments Changes?

PYMNTS

PYMNTS caught up with VB in the wake of big news from the Big Tech, payments and banking world: Google plans to launch consumer checking accounts next year in partnership with Citigroup and the Stanford Federal Credit Union. After all, he added, clarity is the first step toward effective action and planning. Google’s Aim.

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Shoppers Use Mobile For In-Store Comparisons

PYMNTS

New data collected in a survey by online and mobile publishing and advertising company Opera Mediaworks back in September reveals interesting trends among mobile users as they shop in-store. About 30 percent of consumers said they planned to use their mobile device to sign up and receive in-store promotions and discounts.

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1,006: From Salesforce Playbook to Start-up Strategy | Scott Henderson, CFO, DISQO

CFO Thought Leader

During his tenure, he played a pivotal role in integrating major acquisitions like MuleSoft and Tableau, helping to navigate the complexities of these integrations while driving corporate planning and strategic initiatives. In 2022, Henderson took on a new challenge as CFO of DISQO, a brand experience platform company.

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