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How Etsy Is Leveraging Google Shopping

PYMNTS

Going forward, Etsy marketplace sellers will be able to run Google Shopping campaigns , care of a new advertising dashboard the handcrafted marketplace is rolling out. Etsy has noted that these are early capabilities and that it has plans to make the targeting functions more wide ranging.

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How Financial Advisers Can Boost Online Reputation Through Google Reviews (While Complying With SEC Marketing Rule Requirements)

Nerd's Eye View

Which suggests that advisers have an opportunity to leverage the power of online reviews, which can act as "evergreen referrals" and drive more prospects to seek out the firm’s services, all while adhering to their firm’s compliance requirements. Next , by taking a proactive approach to reinforcing where they add value (e.g.,

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The Future of Finance and Sustainability with Elizabeth Burns

CFO Talks

Elizabeth Burns exemplifies this dynamic role, demonstrating how financial frameworks can be leveraged to meet sustainability objectives and deliver value to diverse stakeholders. Balancing these demands requires careful planning and prioritization. This allowed us to identify areas that needed immediate attention. million annually.

Finance 98
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Department Store Redux? Scenario Planning For The DTC Business

PYMNTS

More about them after some scenario planning. This group also leverages low social media ad rates to keep their connection with customers and this momentum slides into the holiday season. For the early-stage companies there’s a lack of retail leverage. Now the new face of DTC will start to remake the rest of retailing.

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#FA Success Ep 312: Resetting Your Work/Life Balance By Getting Paid For Expertise Instead Of (Just) Effort, With Emily Rassam

Nerd's Eye View

In this episode, we talk in-depth about how, as Emily progressed in her career from working on 401(k) plans to focusing on financial planning, she faced challenges and eventual burnout while building a successful financial planning offering in a firm that was still primarily focused on 401(k) plans first and foremost and didn’t want to allocate (..)

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Does ‘Google Checking’ Foreshadow Big Tech, FinTech Payments Changes?

PYMNTS

PYMNTS caught up with VB in the wake of big news from the Big Tech, payments and banking world: Google plans to launch consumer checking accounts next year in partnership with Citigroup and the Stanford Federal Credit Union. After all, he added, clarity is the first step toward effective action and planning. Google’s Aim.

Banking 109
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Crafting Strategic Visions with Roger Castle

CFO Talks

Crafting Strategic Visions with Roger Castle In the latest CFO Club podcast, Leana van der Merwe sat down with Roger Castle, an accomplished CFO and finance expert with decades of experience across industries such as cloud management, online advertising, financial services, and telecommunications. These goals are the starting point.