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Is The Future Of Advertising Already Here?

PYMNTS

When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23 That’s a $15.45

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How Financial Advisers Can Boost Online Reputation Through Google Reviews (While Complying With SEC Marketing Rule Requirements)

Nerd's Eye View

Which suggests that advisers have an opportunity to leverage the power of online reviews, which can act as "evergreen referrals" and drive more prospects to seek out the firm’s services, all while adhering to their firm’s compliance requirements. Next , by taking a proactive approach to reinforcing where they add value (e.g.,

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Who’ll Win When Facebook Advertisers Flee?

PYMNTS

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. Facebook, the social network, is actually Facebook, the massive advertising platform. That wasn’t the big news.

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The Rise Of Digital Technology In Retail And Authentication 

PYMNTS

49% : Share of North American banks that leverage digital verification methods for onboarding. 17.37B : Amount that brands are projected to spend on advertising on eCommerce sites and apps this year. 6.2B : Minimum number of digital ID apps expected to be in use by 2025. 74% : Share by which Walmart’s U.S.

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Keys to Revenue Accounting and Compliance for Professional Services Companies

Bramasol

Examples include management consulting, accounting & auditing, legal services, IT and technology consulting, software integrators, engineering & architecture, marketing & advertising, financial advisory & investment firms, real estate & property management, and R&D consultancies.

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New Suitor Emerges To Buy eBay?s Classified Ads Division

PYMNTS

s classified advertising business, the Financial Times reported. In February, PYMNTS reported that eBay was getting closer to selling off its classified advertising business. Springer executives have said KKR’s leverage will help the group further expand in the market through acquisitions.

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Walmart Earnings Provide New Insight Into Digital-First Economy

PYMNTS

Analysts expect another jump in overall revenue, which is par for the course this year for Walmart and Amazon – but outside of the actual numbers, there are several trends and initiatives that will be addressed within the earnings announcement and subsequent analyst call. billion on advertising on eCommerce sites and apps this year, up 38.8