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Is The Future Of Advertising Already Here?

PYMNTS

When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23 That’s a $15.45

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How Financial Advisers Can Boost Online Reputation Through Google Reviews (While Complying With SEC Marketing Rule Requirements)

Nerd's Eye View

Which suggests that advisers have an opportunity to leverage the power of online reviews, which can act as "evergreen referrals" and drive more prospects to seek out the firm’s services, all while adhering to their firm’s compliance requirements. Next , by taking a proactive approach to reinforcing where they add value (e.g.,

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Who’ll Win When Facebook Advertisers Flee?

PYMNTS

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. Facebook, the social network, is actually Facebook, the massive advertising platform. That wasn’t the big news.

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Coinstar CEO On The Ongoing Journey To Digitize Cash (And Turn It Into Crypto)

PYMNTS

In the current environment, of course, the pandemic decimated foot traffic across any number of verticals — restaurants and retailers come to mind, of course. In fact, our bitcoin sales on our machines have increased dramatically week over week for the last 10 to 12 weeks,” amid an online and in-store advertising boost.

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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

Overall, the number of live-sales in the region increased nearly 67 percent, thanks to the heaviest usage among shoppers in Singapore and Thailand. As an example, The Paypers points to Alipay, which has launched a new service that enables merchants to offer coupons or discounts during livestream advertising.

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The Rise Of Digital Technology In Retail And Authentication 

PYMNTS

49% : Share of North American banks that leverage digital verification methods for onboarding. 17.37B : Amount that brands are projected to spend on advertising on eCommerce sites and apps this year. 6.2B : Minimum number of digital ID apps expected to be in use by 2025. 74% : Share by which Walmart’s U.S.

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Deep Dive: Digital-First Banks Harness The Power Of Data Analytics

PYMNTS

billion spent on TV advertising in 2019 illustrates. billion by 2025, with banks of all sizes leveraging such capabilities. This episode underscores that data for targeted customer offerings can come from anywhere and is not necessarily the result of meticulous number crunching. billion in 2019 and is projected to total $62.1

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