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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Executive Summary.

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More and more companies are investing in addressable TV advertising: Finecast

CFO News

If I look at the total number of clients last year, which was circa 700 in Finecast globally, about 250 of those were new clients into the Finecast ecosystem, and about 70 of those came from India," Lewis said, adding that these numbers show the readiness of Indian clients for the addressable TV advertising opportunity.

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14 Best Compound Interest Investments (Accounts for 2022)

CFO News Room

But do you know exactly what it is and how it can benefit your investments? And just as important, do you know where to find the best compound interest investments? In my estimation, compound interest is critical to successful investing. That’s what compound interest can do with your savings and investments. The $26.28

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12 Best Paying Jobs in Real Estate Investment Trusts (REITs)

CFO News Room

Within the industry, it is estimated that Real Estate Investment Trusts (REITs) supported 3.2 million jobs in 2021 , according to a study commissioned by the National Association of Real Estate Investment Trusts (Nareit). What Are Real Estate Investment Trusts? How Many Real Estate Investment Trusts Are There in Total?

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Musings on Markets: META Lesson 3: Tell me a story!

CFO News Room

In the second post, I pointed to inconsistencies in how accountants classify operating, capital and financing expenses , and the consequences for reported accounting numbers. In the first session of my valuation class, I pose a question, “What comes more naturally to you, telling a story or working with numbers?”

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Etsy Delights Investors With Earnings Win, Disgruntles Sellers With Advertising Fees

PYMNTS

Etsy.com saw general merchandise sales (GMS) for the 5-day period of Thanksgiving through Cyber Monday pick up by 30 percent — pushed by investments in marketing and TV campaigns, product improvements and free shipping initiatives designed to “attract and convert” consumers. In other notable numbers, consolidated GMS reached $1.7

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META Lesson 3: Tell me a story!

Musings on Markets

In the second post, I pointed to inconsistencies in how accountants classify operating, capital and financing expenses , and the consequences for reported accounting numbers. That is because the answer will vary across people, with some exhibiting a more natural tendency towards story-telling and others towards working with numbers.