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How Etsy Is Leveraging Google Shopping

PYMNTS

Going forward, Etsy marketplace sellers will be able to run Google Shopping campaigns , care of a new advertising dashboard the handcrafted marketplace is rolling out. We know that many Etsy sellers who would like to expand their advertising efforts have found the process to be daunting,” Tang wrote. “In

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12 Best Paying Jobs in Real Estate Investment Trusts (REITs)

CFO News Room

Within the industry, it is estimated that Real Estate Investment Trusts (REITs) supported 3.2 million jobs in 2021 , according to a study commissioned by the National Association of Real Estate Investment Trusts (Nareit). What Are Real Estate Investment Trusts? How Many Real Estate Investment Trusts Are There in Total?

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Bengals, Rams and Bitcoin: Crypto Ads Invade the Super Bowl

CFO News Room

Advertising during the gridiron matchup remains the priciest on television: Thirty seconds of NBC airtime can cost up to $7 million. A two-year manic crypto rally and venture-capital investment have filled the coffers of crypto companies. Binance will encourage people to educate themselves about crypto investing. “I Intuit Inc.,

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How Google (Alphabet) Makes Money

CFO News Room

Alphabet leverages its various platforms and services to generate a substantial portion of its revenue from advertising. Alphabet competes with companies that provide online platforms for connecting people with information and relevant advertising, digital content and application platforms, enterprise cloud services, and more.

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The Future of Finance and Sustainability with Elizabeth Burns

CFO Talks

Elizabeth Burns exemplifies this dynamic role, demonstrating how financial frameworks can be leveraged to meet sustainability objectives and deliver value to diverse stakeholders. From employing local talent to investing in community health infrastructure, GDC’s approach integrates ESG principles into its broader business strategy.

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How Financial Advisers Can Boost Online Reputation Through Google Reviews (While Complying With SEC Marketing Rule Requirements)

Nerd's Eye View

Nonetheless, fewer than 10% of SEC-registered investment advisers report using them, even though the SEC’s updated investment adviser marketing rule allows financial advisors to proactively encourage testimonials (from clients), use endorsements (from non-clients), and highlight their own ratings on various third-party review sites.

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Who’ll Win When Facebook Advertisers Flee?

PYMNTS

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. Facebook, the social network, is actually Facebook, the massive advertising platform. That wasn’t the big news.