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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Executive Summary.

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Performance Advertising Guidelines For Investment Advisers Under the SEC’s New Marketing Rule

Nerd's Eye View

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!).

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Ad Firms Predict Slower Advertising Growth for 2023

CFO News Room

Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted. . to $833 billion next year, according to a new forecast from Magna, a media investment firm that is part of. PLC, predicted that global advertising revenue will grow 5.9% Interpublic Group of. Mediabrands.

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Sebi asks mutual funds to stop using misleading illustrations in advertisements

CFO News

The market regulator said illustrations provided in the advertisements/ presentations/ brochures/ pamphlets would lead investors to believe that they will receive fixed returns on their investments.

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A Recordkeeping Checklist For Financial Planning Services: Proactive Documentation Of Service Delivery To Reduce Regulatory Scrutiny

Nerd's Eye View

Maintaining adequate books and records is a cornerstone of compliance for all investment advisers. To minimize regulatory concerns regarding the reasonableness of advisory fees, firms can establish internal standards for service-related recordkeeping.

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#FASuccess Ep 412: 3X’ing The Business With No More Than 50 Great Clients By Hyperfocusing On Who You Can Add The Most Value For, With Anjali Jariwala

Nerd's Eye View

What's unique about Anjali, though, is how she has tripled her annual revenue from $250,000 to $750,000 during the past 6 years, while only adding a net of 10 client households (going from 35 to 45 clients in total), by hyperfocusing into her niches of physicians with complex tax needs and small business owners with $5M–$20M of revenue, offering (..)

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Lyft Buys Halo Cars In Advertising Play

PYMNTS

Ride-hailing company Lyft has acquired Halo Cars, an advertising startup that displays ads on top of vehicles, according to a report from Axios. Uber has been testing a similar tie-up with Cargo , an advertising startup in New York that shares ad revenue with the ride-hailing company.