CFO News Room

JANUARY 4, 2023

Within the industry, it is estimated that Real Estate Investment Trusts (REITs) supported 3.2 million jobs in 2021 , according to a study commissioned by the National Association of Real Estate Investment Trusts (Nareit). What Are Real Estate Investment Trusts? How Many Real Estate Investment Trusts Are There in Total?

Investments 130

Investments Budgeting Finance Marketing 130

PYMNTS

JULY 16, 2020

Google this week launched new features aimed at helping advertisers using the company’s services to make their products stand out in web search results and on other platforms. Advertisers will be able to tag ads with the new information. The advertising announcements were among several Google has made in recent days.

Advertising 56

Advertising Prioritization Budgeting Investments 56

CFO News Room

FEBRUARY 1, 2023

In recent years, though, the growing use of lead-generation services, advisor networks, and ‘advisor-matching’ tools, referred to as “operators” in the Marketing Rule’s Adopting Release, has given rise to third-party solicitation activity that often looks more like advertising directly to prospective clients.

Marketing 130

Marketing Advertising Compliance Investments 130

PYMNTS

DECEMBER 20, 2020

Corporate Spending Innovations (CSI) has announced that it will be spending more to boost its cloud-based services for B2B payments for advertising and media needs, a company press release says. President David Disque called it a “key focus” for the company to help invest in media payments, which could boost speed and efficiency.

B2B 77

B2B Investments Advertising Communication 77

CFO News

MAY 8, 2023

If I look at the total number of clients last year, which was circa 700 in Finecast globally, about 250 of those were new clients into the Finecast ecosystem, and about 70 of those came from India," Lewis said, adding that these numbers show the readiness of Indian clients for the addressable TV advertising opportunity.

Advertising 52

Advertising Investments Numbers 52

CFO News Room

NOVEMBER 16, 2022

In fact, I concluded the post by arguing that investors in Facebook were pricing in their belief that the billions of dollars the company had invested in the Metaverse would be wasted, and argued that Facebook faced some of the blame, for not telling a compelling story to back the investment.

Marketing 130

Marketing Valuation Advertising Numbers 130

PYMNTS

NOVEMBER 3, 2020

At a time when chaos and turmoil seem to have permeated everything from the pandemic to politics, social media sharing platform Pinterest is winning new advertisers large and small who are drawn to it as a haven of safety and positivity. Still, Pinterest has made recent investments in technology and sales coverage.

Advertising 52

Advertising Prioritization CFO Sales 52

CFO News Room

DECEMBER 15, 2022

Netflix — Netflix tumbled more than 9% following a report from Digiday that said the streaming stock’s early-stage advertising business is missing viewership targets. The company is reportedly offering to refund money to advertisers. Revenue came in higher than expected, according to Refinitiv, but earnings of $4.55

Entertainment 130

Entertainment Advertising Restructuring Communication 130

CFO News Room

NOVEMBER 11, 2022

In my last post, I used Facebook’s recent troubles to talk about the importance of corporate governance, and how we, as investors, have abandoned the power to change management at many younger tech companies in return for being able to invest in young tech companies, with growth potential and well-regarded founders.

Accounting 130

Accounting Marketing Advertising Valuation 130

CFO News Room

FEBRUARY 3, 2022

Alphabet leverages its various platforms and services to generate a substantial portion of its revenue from advertising. Alphabet competes with companies that provide online platforms for connecting people with information and relevant advertising, digital content and application platforms, enterprise cloud services, and more.

Profit and Loss 130

Profit and Loss Advertising Leverage Entertainment 130

CFO News

MARCH 14, 2023

Executives at Godrej Group, Coca-Cola, Dabur, Maruti, Bisleri, and Lotus Herbals said they plan to invest heavily on advertising and marketing spends as a share of revenue in the April-June quarter, led by a combination of factors including new launches, early summer and strong revival of out-of-home demand.

Advertising 52

Advertising Investments Planning Marketing 52

PYMNTS

NOVEMBER 20, 2020

Today in B2B payments, Wells Fargo rolls out its virtual card services for B2B payments, while PayPal Ventures makes a B2B payments investment. PayPal Ventures Invests $11.9M Modulr , a Payments-as-a-Service application programming interface (API) platform, has received an investment of 9 million pounds ($11.9

B2B 78

B2B Investments Invoicing Advertising 78

PYMNTS

JANUARY 30, 2020

The Commonwealth Bank of Australia (CBA) has invested $200 million in the Swedish FinTech unicorn Klarna , the buy now, pay later service for shoppers, both companies announced on Thursday (Jan. CBA gave Klarna an initial investment of $100 million in August. The total investment raises the bank’s shareholding in Klarna to 5.5

Investments 60

Investments Valuation Advertising Banking 60

CFO News Room

NOVEMBER 28, 2022

Taboola — Shares of the advertising company surged 45% after Taboola announced Yahoo had taken a 25% stake in the company as part of a 30-year agreement, in which Taboola will power native advertising on all Yahoo platforms. Analysts have expressed concern about recent manufacturing interruptions ahead of the holiday season too.

Entertainment 130

Entertainment Advertising Manufacturing Communication 130

CFO News Room

JANUARY 6, 2023

Federal Trade Commission guidelines for advertising health-related products just got a big refresh—and they could be a rude awakening for marketers making overzealous claims about products such as supplements or health apps. . Here is what marketers should know about the new guidelines and what they will mean for the industry. .

Marketing 100

Marketing Advertising Budgeting Compliance 100

CFO News Room

NOVEMBER 5, 2022

Having valued and invested in Facebook multiple times in the last decade, I will throw my two cents in, but rather than make the earnings report the center of attention, I will use the company’s recent travails to talk about three issues that I think are big issues not only at Facebook, but for the entire market.

Marketing 130

Marketing Advertising Profit and Loss Investments 130

PYMNTS

APRIL 5, 2020

Founded in 2015 by Jie Zhao, WiMi Hologram Cloud specializes in augmented reality for the advertising industry. It will also seek acquisitions and investments. It debuted on Wednesday (April 1) with an opening price of $5.50 and closed out Friday at $5.25. The stock market hasn’t been this shaky since the 2008-09 financial crisis.

Startups 58

Startups Investments Pharmaceutical Advertising 58

PYMNTS

NOVEMBER 9, 2020

Like its touchless decision, Dravenstott said Cooler Screens also committed to “identity blind advertising” when the company was formed — a choice that wasn’t easy or in vogue when they made it. And so it's a fairly capital intensive investment for us to make upfront, to manufacture and then install doors at that scale,” he said.

Retail 110

Retail Advertising Sales Manufacturing 110

Musings on Markets

NOVEMBER 15, 2022

In fact, I concluded the post by arguing that investors in Facebook were pricing in their belief that the billions of dollars the company had invested in the Metaverse would be wasted, and argued that Facebook faced some of the blame, for not telling a compelling story to back the investment.

Valuation 94

Valuation Advertising Numbers Investments 94

PYMNTS

MAY 8, 2020

The deal is the latest in a series of investments by the Mumbai-based firm to eliminate its debt, The Wall Street Journal reported. . Last month, PYMNTS reported that Facebook would invest $5.7 Facebook is looking beyond advertising now,” Satish Meena, an eCommerce analyst at Forrester in New Delhi, told the WSJ.

Advertising 99

Advertising eCommerce Investments Retail 99

Nerd's Eye View

JUNE 17, 2024

Nonetheless, fewer than 10% of SEC-registered investment advisers report using them, even though the SEC’s updated investment adviser marketing rule allows financial advisors to proactively encourage testimonials (from clients), use endorsements (from non-clients), and highlight their own ratings on various third-party review sites.

Marketing 93

Marketing Advertising Compliance Leverage 93

Musings on Markets

FEBRUARY 8, 2024

That bias notwithstanding, these seven companies have been extraordinary investments, not just in 2023, but over the last decade, and there are lessons that we can learn from looking at the past. First, let's look at the performance of these seven stocks in 2023, when their collective market capitalization increased by a staggering $5.1

Marketing 120

Marketing Valuation Profit and Loss Advertising 120

CFO News Room

FEBRUARY 4, 2022

The site is a cluttered mess, heavily dependent on advertising. Bad Actor : Facebook gave a platform for the world’s worst behaviors, amplifying vaccine misinformation as well as false political advertising , and propaganda. Maybe FB can recover; perhaps the investment in the Metaverse pays off. (That itself is problematic).

Advertising 130

Advertising Investments Accounting Marketing 130

Musings on Markets

OCTOBER 1, 2024

The broadest definition of a brand name is that it is recognized (by employees, consumers and the market) and remembered, either because of familiarity (because of brand name longevity) or association (with advertising or a celebrity).

Advertising 114

Advertising Valuation Pharmaceutical Entertainment 114

CFO News Room

NOVEMBER 13, 2022

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. This doesn’t have to mean cutting overall investment; it could involve simply redeploying resources to their highest and best use. Embrace speed and agility.

Budgeting 130

Budgeting Marketing Math Advertising 130

PYMNTS

SEPTEMBER 29, 2020

The news comes as day traders have put funds into investing in mobile programs such as Robinhood Markets, Bloomberg reported. And, advertising incentive platform Permission.io And, advertising incentive platform Permission.io The platform provides users with ASK coins for interacting with or viewing advertisements.

Advertising 77

Advertising Currencies Investments Accounting 77

Barry Ritholtz

FEBRUARY 17, 2023

Here’s your investing playbook. Bloomberg ) see also If You Bought Crypto Because of Larry David and Matt Damon, I’m Sorry : Tallying the losses after last year’s Super Bowl crypto-advertising bonanza. Here’s your investing playbook. He previously served roles as Chief Information Officer, as well as Chief Investment Officer.

Math 116

Math Advertising Investments Economics 116

CFO News Room

FEBRUARY 4, 2022

John Lynch, chief investment officer at Comerica Wealth Management, which manages $175 billion. The company also saw growth in its cloud-computing and advertising businesses. . In recent days, investors have shown more faith in the tech companies whose services are seen as staples than in those whose offerings are more elective, said.

Marketing 130

Marketing Profit and Loss Advertising Valuation 130

PYMNTS

NOVEMBER 4, 2020

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling off the roof earlier this year. did strong Q3 numbers, with PYMNTS reporting that “Alphabet said search and other advertising revenues rose 6 percent year over year to $26.3

Sales 70

Sales Advertising Profit and Loss Budgeting 70

CFO Share

NOVEMBER 29, 2021

Consider the following simple example: Company X is thinking about increasing their advertising budget from $100k to $130k. For this company, direct sales is the best long-term return on investment (called the “golden ratio.”) Direct CAC includes only directly scalable expenses like advertising fees or wages for direct sales.

CFO 90

CFO Advertising Budgeting Forecasting 90

CFO News Room

DECEMBER 26, 2022

There’s another method companies should try: “heat-testing,” or testing consumer reaction to online advertisements. There is an easily accessible way to solve this problem: online advertising as market research. Heat-testing is revolutionary because it takes place in the real world. Learning how target audiences respond to offers.

Marketing 130

Marketing Advertising Currencies Startups 130

PYMNTS

DECEMBER 14, 2020

14) showed not only how much the world relies on services like Gmail, but also spotlighted the company’s YouTube video-sharing service as a global advertising and entertainment medium. Pichai thinks the platform’s potential for advertising and commerce will only expand for both merchants and Alphabet as YouTube continues to grow. “On

Advertising 88

Advertising Entertainment Compliance eCommerce 88

Barry Ritholtz

FEBRUARY 15, 2023

Businessweek ) • PE Has Only Scratched the Surface of Sports Investing. Generational, cultural, and legal shifts are making sports investing more attractive. Now he wrote Spotify CEO Daniel Ek to argue for keeping the Ringer’s mass audience on Apple and its advertising revenue, driven by the explosion of sports betting.

Forecasting 111

Forecasting Advertising Investments Startups 111

Barry Ritholtz

APRIL 7, 2023

From film to fashion and architecture to advertising, creative fields have become dominated and defined by convention and cliché. His textbook “ Investment Valuation ” is the standard in the field. His next book comes out in December, and is titled The Corporate Lifecycle: Business, Investment, and Management Implications.

Valuation 119

Valuation Corporate Finance Advertising Finance 119

CFO News Room

NOVEMBER 2, 2022

In the United States, Registered Investment Advisers (RIAs) are required to register in one of 2 ways: with the Federal government (namely the SEC) or with one (or more) state securities regulatory agencies. Executive Summary. Guest Contributor. Federal Vs State Registration Application Differences For RIAs. Parts Of Form ADV For RIAs.

Compliance 130

Compliance GAAP Investments Advertising 130

Nerd's Eye View

FEBRUARY 1, 2023

In recent years, though, the growing use of lead-generation services, advisor networks, and ‘advisor-matching’ tools, referred to as “operators” in the Marketing Rule’s Adopting Release, has given rise to third-party solicitation activity that often looks more like advertising directly to prospective clients.

Marketing 71

Marketing Advertising Compliance Investments 71

CFO News Room

DECEMBER 16, 2022

The Wall Street firm cited recent underperformance in net adds as well as growing macro headwinds to advertising revenues. The investment firm said it expects free cash flow at Lincoln National will remain pressured in 2023 and 2024. New York Times — The newspaper stock fell 3.7% Accenture — Shares dropped 5.1%

Technology 130

Technology Auditing Advertising Forecasting 130