CFO News Room

DECEMBER 15, 2022

Netflix — Netflix tumbled more than 9% following a report from Digiday that said the streaming stock’s early-stage advertising business is missing viewership targets. The company is reportedly offering to refund money to advertisers. Revenue came in higher than expected, according to Refinitiv, but earnings of $4.55

Entertainment 130

Entertainment Advertising Restructuring Communication 130

CFO News Room

FEBRUARY 2, 2022

Revenue came in above analyst forecasts, increasing 19.9% Meta derives nearly all of its revenue through selling advertising space, based largely on the strength of MAUs, on its social media sites and apps. The bigger its user base, the more attractive its platform is to advertisers. from the year-ago quarter. Source link.

Advertising 130

Advertising Budgeting Forecasting Financial Reporting 130

CFO News Room

NOVEMBER 1, 2022

Fox – Shares jumped 6% following the company’s earnings showing its free, ad-supported streaming service helped boost advertising revenue. Deutsche Bank reiterated the stock as a buy and said it was well positioned, but did concede that macro challenges were challenging advertising budgets. billion forecast.

Foreign Exchange 130

Foreign Exchange Profit and Loss Budgeting Advertising 130

CFO News Room

JANUARY 15, 2023

American’s revenue forecast rose as much as 17% over 2019, up from a previous 11% to 13% increase. The Wall Street firm, which also boosted its price target to $385 from $310, said the launch of its advertising-based offering and crackdown on password stealing will drive revenue and EBTIDA above estimates.

Advertising 130

Advertising Forecasting Marketing Sales 130

CFO News Room

NOVEMBER 11, 2022

For me, it’s been flashback time,” says Anna, who joined the company in February this year and is responsible for business insights, budget forecasting, profit and loss and cash management. . I’ve been doing a lot of scenario building, short and medium-term forecasting, cash management and so on. . “So

Profit and Loss 130

Profit and Loss Forecasting Cash Management Finance 130

CFO News Room

NOVEMBER 16, 2022

Not only will you find financial statements easier to disentangle, but you will also be able to develop a framework for converting these numbers to forecasts fairly easily. In short, Facebook uses what it has learnt about the people inhabiting its platform to focus advertising to them.

Marketing 130

Marketing Valuation Advertising Numbers 130

PYMNTS

DECEMBER 17, 2020

Google has said it won't use Fitbit users' data for advertising purposes, and it made concessions earlier this year that it would tighten monitoring, support other wearable manufacturers and allow Fitbit users to connect to third-party services through application programming interfaces (APIs), PYMNTS reported.

Construction 117

Construction Advertising Manufacturing Forecasting 117

CFO Share

NOVEMBER 29, 2021

CFOs use CAC and LTV for forecasting revenue and planning cash flows. Acquisition cost is an essential assumption to forecasting revenue growth. Acquisition cost is an essential assumption to forecasting revenue growth. Direct CAC includes only directly scalable expenses like advertising fees or wages for direct sales.

CFO 90

CFO Advertising Budgeting Forecasting 90

CFO News Room

DECEMBER 16, 2022

Adobe maintained its forecast for the new fiscal year, while announcing a plan to buy hot startup Figma in the quarter. The Wall Street firm cited recent underperformance in net adds as well as growing macro headwinds to advertising revenues. New York Times — The newspaper stock fell 3.7% Accenture — Shares dropped 5.1%

Technology 130

Technology Auditing Advertising Forecasting 130

Jedox Finance

MAY 17, 2022

What Predictive Analytics Cannot Forecast. From the opening of Lloyd’s Coffee House in 1686, financial services professionals have been attempting to forecast what’s going to happen next. Whether or not the results of such forecasts beat random chance is highly dependent on the subject matter expert’s skills.

Finance 98

Finance Forecasting Quantitative Data Advertising 98

PYMNTS

NOVEMBER 9, 2020

Recent analysis from the World Advertising Research Center forecasted corporate spend on advertising campaigns this year to drop by 8.1 But for the commercial spending technology world, these forecasts aren't exactly rosy. percent — or nearly $50 billion — for example, CNBC reported.

Advertising 102

Advertising Forecasting B2B Technology 102

PYMNTS

APRIL 8, 2020

Fortunately, despite weakness across nearly the entire advertising market, our exposure to some of the most affected segments like travel, automotive, and restaurants has not been significant.”. Still, Pinterest is anticipating the coronavirus pandemic will diminish its global advertising. billion. billion.

Advertising 67

Advertising Forecasting Marketing Finance 67

PYMNTS

NOVEMBER 4, 2020

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling off the roof earlier this year. did strong Q3 numbers, with PYMNTS reporting that “Alphabet said search and other advertising revenues rose 6 percent year over year to $26.3

Sales 70

Sales Advertising Profit and Loss Budgeting 70

PYMNTS

OCTOBER 31, 2016

Mobile devices will account for 75 percent of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts, published last week. times over four years, and Zenith forecasts it to rise to 63 percent by 2018. In 2012, just 23 percent of people in its 60 markets had a smartphone, and 4 percent had a tablet.

Accounting 76

Accounting Concentration Forecasting Advertising 76

PYMNTS

OCTOBER 7, 2020

Saxena said it’s really not that difficult for small D2C brands to turn to Shopify , WooCommerce or BigCommerce to get online stores started, then advertise their products on Instagram, Facebook or Snapchat and start finding customers. But the hard part is when customers actually come to your site and place orders. eCommerce’s Two Buckets .

eCommerce 116

eCommerce Advertising Forecasting Sales 116

Musings on Markets

NOVEMBER 15, 2022

Not only will you find financial statements easier to disentangle, but you will also be able to develop a framework for converting these numbers to forecasts fairly easily. In short, Facebook uses what it has learnt about the people inhabiting its platform to focus advertising to them.

Valuation 99

Valuation Advertising Numbers Investments 99

PYMNTS

AUGUST 13, 2018

NRF Increases Sales Forecast For 2018. Amazon Web Services (AWS) may be the driver of growth for the eCommerce giant now, but Piper Jaffray predicts that, in three years’ time, advertising will bring in more revenue for Amazon. Citigroup has let go of a payments executive, and initial coin offering (ICO) exit scams are taking a toll.

Forecasting 40

Forecasting Retail Invoicing Advertising 40

Global Finance

JUNE 6, 2024

trillion in 2024 and forecast that it will reach $5.3 The factoring market alone reveals the thirst for alternative means of raising cash. The most recent estimate by Researchandmarkets.com placed the global factoring market at $3.8 trillion in 2028 at a CAGR of 7.8%.

Finance 124

Finance Advertising Banking Investments 124

CFO Talks

NOVEMBER 29, 2024

The first step was conducting a comprehensive review of the budgets and forecasts, which revealed structural inefficiencies and inaccuracies in the balance sheet. This included new advertising and visibility initiatives to regain lost ground from competitors like Pepsi. Internally, we overhauled controls and processes.

Finance 98

Finance Profit and Loss CFO Leadership 98

Global Finance

DECEMBER 6, 2024

in 2025, Sinitsky says cautioning that there could be some risks to this forecast due to a slowdown in mining production caused by environmental disruptions, bringing 2024 growth to under 2.8%. and forecasts a 2% rate by the end of 2025. With economic activity averaging 2.8%

Construction 52

Construction Currencies Investments Manufacturing 52

CFO News Room

NOVEMBER 2, 2022

Paramount Global — Shares of the media company dropped more than 11% after Paramount’s quarterly results missed expectations, as it suffered from cord cutting and a drop in advertising revenue. million compared to a forecast for $911.4 Paramount said revenue for its TV media segment was down 5% to about $4.9

Foreign Exchange 130

Foreign Exchange Transportation Entertainment Advertising 130

CFO News Room

FEBRUARY 3, 2022

Hershey and Mondelez have cut back on advertising in recent months, to avoid boosting demand while they struggle to fill orders from retailers. The company forecast full-year 2022 sales growth of between 8% and 10%. The candy makers, along with other U.S. Hershey’s stock rose 2% on Thursday morning as it reported sales of $2.33

Manufacturing 130

Manufacturing Retail Sales Advertising 130

PYMNTS

SEPTEMBER 19, 2018

Amazon is forecast to reach the number three spot among sellers of digital ads in the U.S. Monica Peart, senior director of forecasting at eMarketer, told the publication that advertisers are increasingly turning to Amazon because it has a lot of insight on the impact ads have on purchasing decisions.

Advertising 51

Advertising Sales Forecasting eCommerce 51

PYMNTS

FEBRUARY 4, 2020

Despite showing strength in several measures — revenue and Q1 forecasts beat pre-release estimates, Snap showed notable growth in its active user base, Discover video content platform and advertising revenue and relationships — Snap Inc. Unfortunately, not quite enough of a pick-up, as analysts were forecasting $563 million.

Advertising 52

Advertising Forecasting Numbers Marketing 52

PYMNTS

DECEMBER 15, 2020

Currently, Amazon is forecast to bring in $7.5 An example of the technology offered by Amazon in the patent filing itself: “A user mentions a desire to travel to Paris while on a call, a recommendation for a book about Paris or an advertisement for a travel site might be presented at the end of the call.”. And as of today (Dec.

Advertising 111

Advertising Sales Forecasting eCommerce 111

Bramasol

MAY 23, 2024

Examples include management consulting, accounting & auditing, legal services, IT and technology consulting, software integrators, engineering & architecture, marketing & advertising, financial advisory & investment firms, real estate & property management, and R&D consultancies.

Compliance 91

Compliance Accounting SAP Invoicing 91

Centage

APRIL 19, 2022

Without a comparison between your forecasted income and expenses and your company’s actual income and expenses, you have no way of knowing whether you are on track, doing better than expected, or falling behind. Your budget is a forecast and a flexible plan. You might need to adapt or adjust it based on what actually happens.

Budgeting 98

Budgeting Profit and Loss Forecasting Sales 98

PYMNTS

APRIL 26, 2019

per share that analysts were forecasting. billion, though it fell beneath analyst forecasts of $4.39 Advertising, which has been an emerging area of strength for Amazon, seems to have decelerated some during Q1. The company’s “other” revenue — home to advertising — grew 36 percent to $2.72 First quarter profits of $3.6

Profit and Loss 61

Profit and Loss Advertising Forecasting eCommerce 61

PYMNTS

MARCH 22, 2019

In an effort to have big pharma companies advertise on Snapchat , the social media platform is reportedly pitching itself as a friendlier alternative to Twitter and Facebook. Be prepared for an interactive conversation around DTC (direct to consumer) advertising on a smaller screen,” an agenda from the conference reportedly stated.

Pharmaceutical 46

Pharmaceutical Advertising Forecasting Sales 46

PYMNTS

SEPTEMBER 14, 2018

There is little questions that regularly occurring data breaches, combined with increased consumer knowledge of how their online data and personas are used for advertising, have created what can plausibly be called a privacy backlash. The pitch comes down to privacy. New laws favoring consumers have come into effect.

Advertising 59

Advertising Forecasting Numbers Marketing 59

PYMNTS

MARCH 5, 2018

Today in PYMNTS data, payment service providers are joining forces to create even stronger offerings, initial coin offerings (ICOs) fall prey to hackers to the tune of hundreds of millions of dollars, digital advertising may not be doing as much good as some think, businesses are having a difficult time forecasting risks and U.K.

Advertising 40

Advertising Forecasting Numbers Marketing 40

PYMNTS

FEBRUARY 25, 2020

The agency and the Commonwealth of Pennsylvania as well as the State of Connecticut claim the scam’s perpetrators, which ran under Click4Support and other names, harnessed advertising on search engines, such as Google , and website popups.

Advertising 64

Advertising Forecasting Securities Accounting 64

Bramasol

NOVEMBER 6, 2022

Refocusing on profitability has incentivized several streaming companies, such as Netflix and Disney+, to create new ad-supported tiers that offer lower costs for subscribers but are intended to boost advertising revenue. Boosting revenues with new advertising initiatives. Driving new subscriber growth while reducing subscriber churn.

Entertainment 74

Entertainment SAP Compliance Advertising 74

PYMNTS

JANUARY 22, 2020

21), and though it beat on both top and bottom line expectations, domestic subscriber growth was weaker than forecast and guidance for Q1 was less robust that what analysts had been looking for. Netflix reported 550,000 new subscribers in its domestic North American market, missing the 589,000 forecast by FactSet and down from the 1.75

Forecasting 52

Forecasting Advertising Entertainment Leverage 52

PYMNTS

JANUARY 30, 2019

billion — that also matched analyst forecasts. And mobile continues to increase its dominance when it comes to Facebook advertising. Mobile accounted for 93 percent of the company’s advertising revenue in the fourth quarter of 2018. billion on average in December. That matches analyst expectations from Refinitiv.

Advertising 49

Advertising Forecasting Securities Investments 49

CFO News Room

JANUARY 15, 2023

My forecasted revenues for 2023 of $11.2 In particular, Twitter’s management will claim that the company’s platform has the potential to deliver significantly more value, either by changing the business model (and including subscriptions and other revenue sources) or fine tuning the advertising model.

Valuation 130

Valuation Advertising Numbers Education 130

Future CFO

JANUARY 28, 2021

Their job is to ensure the company has the right financial reserves, a strong balance sheet, and the in-depth forecasts that allow their CEOs to take the right steps forward. It shifted the finance role to the front and centre of organizations, with CFOs tasked to find the right steps forward in the absence of long-term forecasts.

Finance 52

Finance CFO Advertising Forecasting 52