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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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The Future of Finance and Sustainability with Elizabeth Burns

CFO Talks

Notably, she reversed a decade-long loss at Coca-Cola, doubled profits, and restructured major funding. How do you balance achieving strong financial results while also supporting economic development and promoting sustainable growth through corporate social responsibility? Elizabeth Burns: That’s a great question, Leana.

Finance 98
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The Seven Samurai: How Big Tech Rescued the Market in 2023!

Musings on Markets

Operating Performance/Profitability Narrative : While it is easy to attribute rising stock prices entirely to mood and momentum, the truth is that momentum has its roots in truth. trillion in market cap, and that 2023 represented a correction back to a level only slightly above the value at the end of 2021.

Marketing 141
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Q3 Ad-Buying Rebound Bodes Well For Holiday Sales

PYMNTS

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling off the roof earlier this year. did strong Q3 numbers, with PYMNTS reporting that “Alphabet said search and other advertising revenues rose 6 percent year over year to $26.3

Sales 70
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Musings on Markets: META Lesson 1: Corporate Governance

CFO News Room

In the next post, I will use Facebook’s most recent earnings surprise to talk about inconsistencies in how accountants categorize corporate spending, and why these inconsistencies can skew investors perceptions of corporate profitability and financial health. billion in the third quarter of 2022. .

Marketing 130
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Putting the (Insta)cart before the (Grocery) horse: A COVID Favorite's Reality Check!

Musings on Markets

In the first, I will look at the grocery business, both in terms of growth and profitability of grocery stores, since Instacart, as an intermediary in the business, will be affected by grocery business fundamentals. On the profitability front, the grocery business operates on slim margins, at every level.

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The Zomato IPO: A Bet on Big Markets and Platforms!

Musings on Markets

The primary attraction of the company, to investors, comes not from its current standing (modest revenues and big losses), but from its positioning to take advantage of the potential growth in the Indian food delivery market.