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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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Big Tech Earnings Cement Digital-First Economic Shift

PYMNTS

Economic headwinds abound. Amazon’s own “other revenue” category, which includes advertising, leapt by 51 percent. eBay noted on its earnings call that organic revenue growth came in at 26 percent, driven by payments and advertising. Amazon, too, noted that advertising budgets were increasing. Virus cases are rising.

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What If Millennials Aren’t Quite As Different As Advertised

PYMNTS

But two years, some economic recovery and an increasing number of older millennials having children have pushed that data some, such that millennials are starting to look a lot less different from their parents and older siblings and a bit more like they are just late to the party.

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The Seven Samurai: How Big Tech Rescued the Market in 2023!

Musings on Markets

To put these numbers in perspective, the Mag Seven companies now have a market capitalization larger than that of all listed stocks in China, the second largest market in the world in market capitalization terms. trillion in market cap, and that 2023 represented a correction back to a level only slightly above the value at the end of 2021.

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Google Goes Global With Free Retail Ad Initiative

PYMNTS

In the post, titled “Powering economic recovery through retail,” Google is pitching the offer as a way to help small retailers follow their customers online as the coronavirus pandemic reshapes the global shopping landscape. In an announcement posted to its website on Wednesday (Sept. After launching its free ad offer in the U.S.

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Musings on Markets: META Lesson 2: Accounting Inconsistencies and Consequences

CFO News Room

In the years since, I have concluded that this is not true and that expense mis-categorization is not only common, but that it varies widely across sectors, making it difficult to compare accounting numbers or ratios across firms.

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Musings on Markets: META Lesson 1: Corporate Governance

CFO News Room

In the third and final post, I will argue that Facebook’s troubles with the market have as much to do with a failure of narrative, as they are about disappointing numbers, and present a template for what the company needs to do, to reclaim the high ground.

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