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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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10 Friday AM Reads

Barry Ritholtz

Most economic downturns hit lower-income Americans hardest, but this time is different. Wall Street Journal ) • From Math Camp to Handcuffs: FTX’s Downfall Was an Arc of Brotherhood and Betrayal : Gary Wang and Sam Bankman-Fried are offering dueling accounts of the FTX fiasco and of who’s ultimately to blame.

Math 116
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How Different Monte Carlo Models Perform In The Real World: Assessing Quality Of Predictiveness In Retirement Income Forecasting Models

Nerd's Eye View

Notably, Historical and Regime-Based Monte Carlo models outperformed Traditional and Reduced-CMA models not only in general, but also throughout most of the individual time periods tested, as they had less error across many types of economic and market conditions.

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Matching Painters With The Right Job

PYMNTS

It’s also not always easy to certify the quality of a painter, or make sure that they show up on time and complete the job as advertised. JG: Paintzen is very math-based — and so we collect a number of variables and put them into our system to produce a match. KW: How do the economics around your platform work?

Math 40
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Sizzle Or Fizzle: Bitcoin Busts, Payments Get Faster And The Eyes Have It

PYMNTS

Aside from a few complaints from those with glasses who needed a little extra help getting it to work exactly as advertised, consumers seem to feel as though it is a much more reliable and safer way to authenticate themselves via the mobile phone. But, don’t you worry, it’s all math-based so nothing can go wrong, so keep clinging to that.

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Transcript: Brad Gerstner

Barry Ritholtz

I think, you know, what we’ve, what we’ve learned about Twitter was they may have had a lot of advertisers, but I’m not sure how well it was actually working for users. I like these big advertisers, but they don’t wanna be associated with that. So here’s the math, Barry. You all have phones.

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Resetting Work/Life Balance By Getting Paid For Expertise

CFO News Room

And I guess, ultimately, to me, part of the takeaway from it is… And, yes, if you really want to charge for it, there are businesses who will pay and you can run that economically viable as an education offering.

Education 130