article thumbnail

Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

article thumbnail

Ad Firms Predict Slower Advertising Growth for 2023

CFO News Room

Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted. . Automotive advertising could grow again after a period of moderate decline as the industry gradually emerges from the supply-chain crisis, the firm added. . Media owners’ ad revenue will grow 4.8% Mediabrands.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Big Tech Earnings Cement Digital-First Economic Shift

PYMNTS

Economic headwinds abound. Amazon’s own “other revenue” category, which includes advertising, leapt by 51 percent. eBay noted on its earnings call that organic revenue growth came in at 26 percent, driven by payments and advertising. Amazon, too, noted that advertising budgets were increasing. Virus cases are rising.

article thumbnail

The Future of Finance and Sustainability with Elizabeth Burns

CFO Talks

How do you balance achieving strong financial results while also supporting economic development and promoting sustainable growth through corporate social responsibility? At Gas de Cameroon, our mission is to unlock Cameroon’s economic potential through cost-effective, clean, and efficient gas products.

Finance 98
article thumbnail

What Stagflation?

Barry Ritholtz

If you have a bearish mindset , and seek confirmation of that perspective, then the next economic critique after the Misery Index you try on for size is “Stagflation.” Like so much of the “ If it bleeds it leads ” media, there is far less to this scary threat in the data than advertised.

Economics 128
article thumbnail

What If Millennials Aren’t Quite As Different As Advertised

PYMNTS

But two years, some economic recovery and an increasing number of older millennials having children have pushed that data some, such that millennials are starting to look a lot less different from their parents and older siblings and a bit more like they are just late to the party.

article thumbnail

Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130