Morgan Stanley Sees Potential In Instagram eCommerce Future, Raises Facebook Target
PYMNTS
APRIL 9, 2019
Nowak thinks the eCommerce strategy Facebook wants to get going on Instagram advertisements will add $4 billion of revenue in 2021. “We We see large and small brands/retailers leveraging Instagram’s leading reach, data, and ‘browsing/aspirational’ behavior to grow their online businesses.”.
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