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What If Millennials Aren’t Quite As Different As Advertised

PYMNTS

But two years, some economic recovery and an increasing number of older millennials having children have pushed that data some, such that millennials are starting to look a lot less different from their parents and older siblings and a bit more like they are just late to the party.

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Setting Your B2B Sales Strategy in a Downturn

CFO News Room

Sellers need to avoid a spread-the-peanut-butter approach and instead concentrate resources on the most promising opportunities. The emerging winners will be the ones who take a more nuanced approach, tailoring the answer to the strength of their own products and markets, as well as to how economic uncertainty affects their customers.

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House Hearing Signals Fireworks On Big Tech Antitrust Issues

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This is the third hearing in a series focused on larger tech firms and economic power that has been held by Rep. In recent headlines , the Justice Department has said that it is looking into Google’s digital advertising and search activities and examining whether the company may have breached antitrust laws.

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Adweek On The Pandemic-Driven Digital Media Subscription Surge

PYMNTS

Consumers’ thirst for news content about COVID-19 crisis developments — including economic impacts, federal stimulus aid and effects on the presidential election — has substantially accelerated digital subscriptions this year, breathing new life into the industry. He’s an expert in programmatic advertising,” Litvack said.

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Transcript: Heather Brilliant, Diamond Hill

Barry Ritholtz

A bachelor’s in economics from Northwestern and then an MBA from University of Chicago. Barry Ritholtz: The old, the old joke, half of our advertising dollars are wasted. I think actually if you go public, there tends to be a more of a concentration in owners holding founder 00:17:41 [Speaker Changed] Stock.

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Retail’s Small Business Crisis

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Chevrolet may use “the heartbeat of America” as its advertising tagline, but it’s small business that everyone believes keeps the heart of the U.S. Source: Beyond Antitrust: The Role of Competition Policy in Promoting Inclusive Growth Jason Furman Chairman, Council of Economic Advisers. economy pumping. But maybe that’s the good news.

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Matching And Monetizing Music Makers With Tune Seekers

PYMNTS

In the latest Matchmakers installment, David Evans, economist and author of the book “Matchmakers: The New Economics of Multisided Platforms,” interviewed David Baird, CEO of Gigmor. Gigmor helps concentrate the widely dispersed info across an artist’s profile and upload it onto the site, he said.