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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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Weekend Reading For Financial Planners (September 14–September 15)

Nerd's Eye View

Which means that while many fee-only RIAs use the reduced conflicts that come with the fee-only model (as opposed to firms that receive compensation from commissions and other sources) as a key marketing talking point, the fact remains that being truly 'conflict free' is nearly impossible and such claims (which are hard to substantiate) appear to be (..)

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comScore And Cambridge Analytica Power Up Advertising

PYMNTS

An agreement has been announced today [October 12] between comScore and Cambridge Analytica that will allow comScore’s information from television to be used in television campaign strategies both or political and commercial advertising. The agreement will see the behavioral psychology and data analytics platform of.

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Consumers Value Fate in Marketing Narratives

CFO News Room

Imagine that you’re shopping for jewelry online, and the company’s brand biography webpage advertises that the gold mine from which it sources its material was discovered unintentionally when the company’s founder, a geologist, was on a hike. Because of fate. The Role of Discovery.

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How Financial Advisers Can Boost Online Reputation Through Google Reviews (While Complying With SEC Marketing Rule Requirements)

Nerd's Eye View

Further, advisers tend to have higher ratings than businesses in other industries (perhaps reflecting the financial planning industry’s high retention rates and ability to make a difference in clients’ lives!). Next , by taking a proactive approach to reinforcing where they add value (e.g.,

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Weekend Reading For Financial Planners (July 27-28)

Nerd's Eye View

The study also identified attributes of "top performing" firms across a range of metrics, finding that they are more likely than other firms to have a clear ideal client persona, client value proposition, and marketing plan.

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Weekend Reading For Financial Planners (November 25-26)

Nerd's Eye View

Enjoy the current installment of “Weekend Reading For Financial Planners” - this week’s edition kicks off with the news that FINRA has issued a proposal to allow broker-dealers to advertise hypothetical performance data to institutional and high-net-worth investors, which would bring the rules for broker-dealers largely in line with (..)