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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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comScore And Cambridge Analytica Power Up Advertising

PYMNTS

An agreement has been announced today [October 12] between comScore and Cambridge Analytica that will allow comScore’s information from television to be used in television campaign strategies both or political and commercial advertising. The agreement will see the behavioral psychology and data analytics platform of.

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Consumers Value Fate in Marketing Narratives

CFO News Room

Imagine that you’re shopping for jewelry online, and the company’s brand biography webpage advertises that the gold mine from which it sources its material was discovered unintentionally when the company’s founder, a geologist, was on a hike. Because of fate. The Role of Discovery.

Marketing 130
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Best Car Insurance Plans for Young Adults Under 25 in 2022

CFO News Room

If you’re looking for the best cheap car insurance for young adults, however, you’ll need to compare policies and plans while also checking for discounts you might qualify for. Employer-Sponsored Plan Discount : If you work for an employer who participates in a Nationwide discount plan, you can get a break there.

Planning 130
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Weekend Reading For Financial Planners (Jan 28-29)

CFO News Room

By switching to 501(c)(6) nonprofit status, the new CFP Board of Standards will have expanded abilities to advance the planning profession through lobbying and more targeted advertising messages to grow the ranks of CFP professionals.

Nonprofit 130
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How Financial Advisers Can Boost Online Reputation Through Google Reviews (While Complying With SEC Marketing Rule Requirements)

Nerd's Eye View

Further, advisers tend to have higher ratings than businesses in other industries (perhaps reflecting the financial planning industry’s high retention rates and ability to make a difference in clients’ lives!). Next , by taking a proactive approach to reinforcing where they add value (e.g.,

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Weekend Reading For Financial Planners (November 25-26)

Nerd's Eye View

Enjoy the current installment of “Weekend Reading For Financial Planners” - this week’s edition kicks off with the news that FINRA has issued a proposal to allow broker-dealers to advertise hypothetical performance data to institutional and high-net-worth investors, which would bring the rules for broker-dealers largely in line with (..)