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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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The Truth-In-Advertising Push

PYMNTS

There’s a (slowly) growing push among retailers, brands and even politicians to make advertising campaigns as true and transparent as possible. We want to lend our voice and the support of the ModCloth community to this movement to stop the extreme and harmful photoshopping of women in advertisements.”.

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Facebook Will Stop Using Phone Numbers For Friend Pushes

PYMNTS

In its ongoing attempts to fix its privacy standards, Facebook will no longer use phone numbers to determine who one sees on their “people you may know” list, according to Reuters. He added that, from now on, no one who signs up for Facebook will have their phone number connected to their friend suggestions.

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Amazon Collaborates With AT&T To Connect Phone Numbers To Alexa

PYMNTS

In a move that lets users place and get phone calls through their Alexa gadgets, Amazon is launching a new collaboration with AT&T that will enable consumers to connect their phone numbers with their Alexa accounts, The Verge reported. And, with Amazon’s current Away Mode turned on, calls can be temporarily disabled.

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Weekend Reading For Financial Planners (Jan 28-29)

CFO News Room

By switching to 501(c)(6) nonprofit status, the new CFP Board of Standards will have expanded abilities to advance the planning profession through lobbying and more targeted advertising messages to grow the ranks of CFP professionals.

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Block, PayPal, Carvana, Twilio and more

CFO News Room

Twilio — Shares tumbled 16% after the cloud communications software maker issued a weaker-than-expected revenue forecast for the fourth quarter, despite an otherwise strong third-quarter report. Carvana said it’s seeking to decrease expenses given the macro backdrop, and declined to give a 2023 quantitative outlook. Warner Bros.

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Deep Dive: How Ad Fraud Takes A Toll On Advertisers And Publishers

PYMNTS

Advertisers will lose a projected $5.8 Ad fraud’s prevalence is largely due to two factors: The lack of regulation and the sheer complexity and volume of online advertising. Dishonest publishers may spoof clicks to force advertisers to pay additional fees, or hackers could hijack an advertising slot to generate revenue for themselves.