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A Modern Nonprofit Podcast: Leveraging Media for A Good Cause

The Charity CFO

We’ll cover topics like leveraging corporations, and influencers to further the mission of organizations and bringing awareness to the cause. He’s been based in LA for around 16 years with the mission of building solutions for advertisers to better target their audiences on digital and social media. A win-win-win partnership.

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How Financial Advisers Can Boost Online Reputation Through Google Reviews (While Complying With SEC Marketing Rule Requirements)

Nerd's Eye View

Which suggests that advisers have an opportunity to leverage the power of online reviews, which can act as "evergreen referrals" and drive more prospects to seek out the firm’s services, all while adhering to their firm’s compliance requirements.

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126: Distinguishing the “What” from the “How” | Dallas Clement, President and CFO, Cox Enterprises

CFO Thought Leader

We don’t take risks on financial matters, though—on things with high leverage. In the governor’s will—and as part of our value set—he said, “Do right by the customers that you serve, do right by the communities that you’re involved with, and do right by your employees, and the shareholders and the family will be fine.”

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Kroger Expands Marketing Relationship With Pinterest

PYMNTS

The partnership will allow advertisers to use the supermarket giant’s first-party data for targeting on Pinterest, as well as track products from digital inspiration to purchase through closed-loop measurement. By leveraging first-party data, the campaign gave Kroger a 53 percent increase in traffic.

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Credit Unions Shun Online Ads For Content To Acquire Customers

PYMNTS

In August, Facebook instituted changes to its advertising policies as the result of a settlement it reached with anti-discrimination groups and the federal Department of Housing and Urban Development (HUD). It is an attempt to make sure their advertising is reaching the relevant audience,” Pierce told PYMNTS.

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ADP: Pandemic Prompts Firms To Replace Checks With Pay Cards

PYMNTS

Employers, she said, may not have understood the real value and not placed emphasis on that option through communication or advertising campaigns. Before the pandemic struck, she said, pay cards were potentially “just another choice” for the employee.

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Deep Dive: Credit Unions Like And Subscribe To Social Media

PYMNTS

How credit unions leverage social media. Another CU effectively leveraging its social media presence is Coast Capital Savings Federal Credit Union, Canada’s la rgest CU with 543,000 members and $20.1 CUs also need to be cognizant of the strict regulations regarding social media communications. billion in assets. The drawbacks.