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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Executive Summary.

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CSI To Invest More In B2B Ad Payments

PYMNTS

Corporate Spending Innovations (CSI) has announced that it will be spending more to boost its cloud-based services for B2B payments for advertising and media needs, a company press release says. President David Disque called it a “key focus” for the company to help invest in media payments, which could boost speed and efficiency.

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comScore And Cambridge Analytica Power Up Advertising

PYMNTS

An agreement has been announced today [October 12] between comScore and Cambridge Analytica that will allow comScore’s information from television to be used in television campaign strategies both or political and commercial advertising. The agreement will see the behavioral psychology and data analytics platform of.

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Netflix, Snap, Warner Bros. Discovery, AT&T, Novavax and more

CFO News Room

Netflix — Netflix tumbled more than 9% following a report from Digiday that said the streaming stock’s early-stage advertising business is missing viewership targets. The company is reportedly offering to refund money to advertisers. Revenue came in higher than expected, according to Refinitiv, but earnings of $4.55

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How Financial Advisers Can Boost Online Reputation Through Google Reviews (While Complying With SEC Marketing Rule Requirements)

Nerd's Eye View

Nonetheless, fewer than 10% of SEC-registered investment advisers report using them, even though the SEC’s updated investment adviser marketing rule allows financial advisors to proactively encourage testimonials (from clients), use endorsements (from non-clients), and highlight their own ratings on various third-party review sites.

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Weekend Reading For Financial Planners (November 25-26)

Nerd's Eye View

Enjoy the current installment of “Weekend Reading For Financial Planners” - this week’s edition kicks off with the news that FINRA has issued a proposal to allow broker-dealers to advertise hypothetical performance data to institutional and high-net-worth investors, which would bring the rules for broker-dealers largely in line with (..)

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Apple, DraftKings, Biogen, Williams-Sonoma and more

CFO News Room

Taboola — Shares of the advertising company surged 45% after Taboola announced Yahoo had taken a 25% stake in the company as part of a 30-year agreement, in which Taboola will power native advertising on all Yahoo platforms. The firm said it sees “sustained headwinds” the communications tool and messaging company.