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Performance Advertising Under the SEC’s Marketing Rule

CFO News Room

For investment advisers looking to attract prospective clients, advertising the performance of their investment strategies would be a logical way to market their services (at least if they had strong historical returns!). Two final prohibitions under the Marketing Rule include restrictions on the use of predecessor performance (e.g.,

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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

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Crafting Strategic Visions with Roger Castle

CFO Talks

Crafting Strategic Visions with Roger Castle In the latest CFO Club podcast, Leana van der Merwe sat down with Roger Castle, an accomplished CFO and finance expert with decades of experience across industries such as cloud management, online advertising, financial services, and telecommunications.

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Street Cred: How One Spa Entrepreneur Is Navigating The COVID-19 Crisis

PYMNTS

That’s how you build the economic infrastructure, by creating local businesses and small businesses. She has regular Zoom meetings with her advertising team to find ways to communicate with customers and even craft new offers for them. I think communication is the essence of what we do. We have to keep in touch with them.

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Data Update 7 for 2025: The End Game in Business!

Musings on Markets

Profitability - Absolute and Relative While we may all agree with the proverbial bottom line being profits, there seems to be no consensus on how best to measure profitability, either from an accounting or an economic perspective.

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Why The Dollars Are Actually The Greatest Show On Turf

PYMNTS

3), the numbers put up by the players on the field will pale in comparison to the dollars that advertisers, sports enthusiasts, snack food aficionados and brands will put up, just so they can be part of America’s largest television viewing event. The network noted in a statement that, as a policy, it does not air cannabis-related advertising.

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Grubhub Served Notice For Alleged Texting Spam

PYMNTS

Moreover, some of these messages are said to have contained advertising information from other companies, which could violate the Telephone Consumer Protection Act. While the economic damages to each individual member may be small, their aggregate injuries are substantial,” the suit alleges.