Digital Ad Spending Now 51 Pct Of US Total For First Time
PYMNTS
DECEMBER 2, 2020
advertising spending this year, or 51 percent, will go to Big Tech, such as Amazon , Google and Facebook , as the pandemic drastically affects the industry, according to The Wall Street Journal (WSJ). This is the first time that milestone has been reached, WSJ reported, with digital advertising clearly on the rise over older forms.
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