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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. But more importantly, marketers know from experience that when the economy turns, their budget is an easy target. Zero out inefficient spend and ways of working.

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Weekend Reading For Financial Planners (Jan 28-29)

CFO News Room

By switching to 501(c)(6) nonprofit status, the new CFP Board of Standards will have expanded abilities to advance the planning profession through lobbying and more targeted advertising messages to grow the ranks of CFP professionals.

Nonprofit 130
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1,010: When SaaS Became His Native Language | Michael O’Grady, CFO, Permutive

CFO Thought Leader

Recognizing that the company’s executives had differing visions, he proposed skipping the annual budget process to focus on a 5-year integrated plan. Fluent in three languages, he found that his experience at Berlitz broadened his perspective and honed his communication skills. Don’t you want to advertise right around this?

CFO 52
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Weekend Reading For Financial Planners (Jan 28-29)

Nerd's Eye View

By switching to 501(c)(6) nonprofit status, the new CFP Board of Standards will have expanded abilities to advance the planning profession through lobbying and more targeted advertising messages to grow the ranks of CFP professionals.

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3 CFO Tips for Understanding the Intricacies of Marketing

The Finance Weekly

In many cases, marketing teams are nervous about approaching the CFO in regards to the budget or new campaigns. On the other hand, CFOs need to answer to the CEO if something goes wrong or the budget goes awry. The right communication and understanding from both sides will create the ideal platform for company growth.

CFO 52
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Yelp To Lay Off Or Furlough 2,100 As Local Businesses Struggle With COVID-19

PYMNTS

We have reduced server costs, deprioritized dozens of projects, and redone our budget based on ensuring company survival (instead of growth).”. Stoppelman wrote at the time that the company was waving advertising charges for small eateries and bars that stay open during the crisis.

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ADP: Pandemic Prompts Firms To Replace Checks With Pay Cards

PYMNTS

Employers, she said, may not have understood the real value and not placed emphasis on that option through communication or advertising campaigns.