article thumbnail

Facebook Could Lose Accreditation Of Media Rating Council

PYMNTS

advertisers probably won’t “like” its subpar rating from a media industry watchdog. The Media Rating Council (MRC) review found that the California-based social media giant has failed to address advertisers’ concerns arising from an Ernst & Young audit over how it measures and reports data about video advertisements. .

article thumbnail

Who’ll Win When Facebook Advertisers Flee?

PYMNTS

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. Facebook, the social network, is actually Facebook, the massive advertising platform. That wasn’t the big news.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Survive Your First SEC Audit: Preparing For The SEC Examination And Complying With The Information Request Letter

Nerd's Eye View

Which means the firm will need to provide records of holdings and transactions for each of its clients (which may require some training and practice for employees to be able to quickly pull the needed data from the firm's custodian), as well as archived client communications and any advertisements produced by the firm.

article thumbnail

Meta, Maxar Technologies, Ford, Goldman Sachs and more

CFO News Room

The Wall Street firm cited recent underperformance in net adds as well as growing macro headwinds to advertising revenues. gained access to necessary audit documents. New York Times — The newspaper stock fell 3.7% after Morgan Stanley downgraded the name to equal weight from overweight. Accenture — Shares dropped 5.1%

article thumbnail

Mobile Advertiser Faces Fines For Illegally Tracking 100 Million Phones

PYMNTS

The digital advertising firm tracked the locations of hundreds of millions of consumers without permission. ” According to the FTC, InMobi’s advertising network touches over 1 billion devices around the world via the apps that integrate its code.

article thumbnail

Facebook’s Transparency Troubles

PYMNTS

After admitting last week that they have been inflating their video metrics, it is not really all that surprising that this week is seeing a call for more transparency into Facebook and a full audit of its metrics. ANA believes that these are the ‘table stakes’ for digital advertising,” Liodice writes.

article thumbnail

Yieldstreet Review: Should You Invest In Alternative Assets?

CFO News Room

This fee structure also means that the advertised net target returns you see on all offerings listed on the platform are net of the management fee. . The company has a proven track record, and a third party audits them for consumer safety. . Does Yieldstreet get audited as a company? annually on the money invested.