article thumbnail

KPIs vs Metrics: What's the Best Way to Monitor Performance?

The Finance Weekly

Thriving in business requires more than just data collection, it also needs to identify the figures that impact growth. Lets take a quick example from Amazon sellers analyzing data. They might track conversion rate as a Key Performance Indicator (KPI) to measure how effectively potential customers turn into buyers.

Sales 52
article thumbnail

UberMedia Hopes To ‘Fence In’ Customers With Optimal GeoSpace

PYMNTS

UberMedia , a company known for transforming “mobile behavioral data,” announced on Wednesday (July 13) that it was launching a new product, Optimal GeoSpace, which the brand says will erect a “virtual fence around individual retail shopping areas, enabling retail marketers to fully capitalize on the actual footprint of a customer.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

USAT: How Emerging Tech Is Forging Unattended Retail’s Future

PYMNTS

Here, he said, machine learning and AI capture and analyze data, translating information into actionable decisions. That level of insight is costly from a time management (and operating) perspective without robust data management in place. Digital Advertising.

article thumbnail

Electronic Invoicing Opens A Door To SMB Digitization

PYMNTS

Chamber of Commerce found that 79 percent of SMBs surveyed said they’re using digital tools to communicate with customers and suppliers, with similar penetration rates found in SMBs’ efforts in sales, customer information and advertising. “With electronic invoicing, the control of the supplier grows.

article thumbnail

Best FP&A Software for Small Businesses

The Finance Weekly

It is simply impossible for companies of any size to keep up with the constantly growing amount of data that needs to be sorted and analyzed. Today, the average FP&A analyst , only spends 25% of their time analyzing data , while the other 75% of their valuable time is spent on activities such as collecting and cleaning the data.

article thumbnail

With New Microsoft Partnership, Is Kroger Digging In Against Amazon?

PYMNTS

Using video analytics, personalized offers and advertisements can be presented based on customer demographics,” the announcement noted. According to the Bloomberg report, another innovation is “a cross between a camera and a smoke detector” above Kroger’s aisles, which analyzes data and watches for items that are low in inventory.

article thumbnail

Merchant Resolution: Improve Buy Button, Social Experience

PYMNTS

Recently he noticed Facebook getting more creative with its advertising and is curious to see how AHA Life could tap into that creativity. We also analyzed data to delve into the strategic intent of the players for approaching the merchants on which their buy buttons sit. “And that’s just harder to do on social media.”.