CFO Dive

JULY 20, 2022

The streaming service pinched off its subscriber bleed and is trialing several features to bolster revenue, including paid sharing and advertising features.

Advertising 147

Advertising Marketing 147

CFO News Room

FEBRUARY 1, 2023

In recent years, though, the growing use of lead-generation services, advisor networks, and ‘advisor-matching’ tools, referred to as “operators” in the Marketing Rule’s Adopting Release, has given rise to third-party solicitation activity that often looks more like advertising directly to prospective clients.

Marketing 130

Marketing Advertising Compliance Investments 130

CFO News

OCTOBER 30, 2023

HUL is not alone, with other leading stock exchange-listed consumer goods companies such as Colgate-Palmolive and Marico also expanding their advertising spend by 26-32% year-on-year in the September quarter.

Advertising 52

Advertising Budgeting 52

PYMNTS

DECEMBER 16, 2020

A new lawsuit from multiple states alleges that Google used its digital advertising business to harm consumers, The Wall Street Journal (WSJ) reported. Google's advertising business is among its most profitable, according to WSJ, with parent company Alphabet reporting $37.1 16), according to WSJ.

Advertising 118

Advertising Marketing 118

CFO News Room

JANUARY 2, 2023

Imagine that you’re shopping for jewelry online, and the company’s brand biography webpage advertises that the gold mine from which it sources its material was discovered unintentionally when the company’s founder, a geologist, was on a hike. This preference held true even when we tested social media audiences.

Marketing 130

Marketing Advertising Communication Sales 130

The Reformed Broker

NOVEMBER 8, 2022

Then, the first inklings of an advertiser exodus. A lot of reporters and public intellectuals were writing their obituaries for Twitter this weekend. First, we saw the revolt of the Blue Checkmarks.

Advertising 145

Advertising 145

CFO News Room

FEBRUARY 3, 2022

Alphabet leverages its various platforms and services to generate a substantial portion of its revenue from advertising. Alphabet competes with companies that provide online platforms for connecting people with information and relevant advertising, digital content and application platforms, enterprise cloud services, and more.

Profit and Loss 130

Profit and Loss Advertising Leverage Entertainment 130

CFO News

OCTOBER 24, 2024

​This came after the Securities and Exchange Board of India (Sebi) received certain queries concerning the applicability of provisions of advertisement code on a research report issued by an RA.

Advertising 40

Advertising Securities 40

Private Funds CFO

JANUARY 27, 2022

Second-ever risk alert rings alarms over accurate disclosures, advertising, books-and-records, due diligence and hedge clauses.

Advertising 130

Advertising Compliance 130

CFO News Room

DECEMBER 15, 2022

Netflix — Netflix tumbled more than 9% following a report from Digiday that said the streaming stock’s early-stage advertising business is missing viewership targets. The company is reportedly offering to refund money to advertisers. Revenue came in higher than expected, according to Refinitiv, but earnings of $4.55

Entertainment 130

Entertainment Advertising Restructuring Communication 130

CFO News Room

FEBRUARY 2, 2022

Meta derives nearly all of its revenue through selling advertising space, based largely on the strength of MAUs, on its social media sites and apps. The bigger its user base, the more attractive its platform is to advertisers. Meta’s next earnings report (for Q1 FY 2022) is estimated to be released on April 26, 2022.

Advertising 130

Advertising Budgeting Forecasting Financial Reporting 130

CFO News Room

NOVEMBER 16, 2022

Which could be utilized to focus advertising at them: In 2018, at the peak of the Cambridge Analytica scandals, when people were piling on Facebook for its invasion of privacy, I noted invading user privacy, albeit with their tacit approval, lies at the core of Facebook’s success in online advertising.

Marketing 130

Marketing Valuation Advertising Numbers 130

CFO News Room

JANUARY 6, 2023

Federal Trade Commission guidelines for advertising health-related products just got a big refresh—and they could be a rude awakening for marketers making overzealous claims about products such as supplements or health apps. . Here is what marketers should know about the new guidelines and what they will mean for the industry. .

Marketing 100

Marketing Advertising Budgeting Compliance 100

Navigator SAP

MAY 27, 2022

Usually, consumers cannot detect if a drug they’ve purchased has been manufactured correctly, or if it contains what has been advertised. There’s an element of consumer trust when it comes to the consumption of food or medicine. Without some form of government oversight, this can become a problem. With that in mind, the U.S.

Manufacturing 130

Manufacturing Advertising 130

PYMNTS

DECEMBER 4, 2020

The hot new thing in “Big Retail” is offering in-house advertising on your website to your vendors – because why get paid only once on a purchase if you can get paid twice? We have an unparalleled insight into consumers’ needs and shopping preferences,” said Luke Kigel , vice president and head of the Walgreens Advertising Group.

Retail 86

Retail Advertising Manufacturing CFO 86

CFO News Room

JANUARY 15, 2023

The Wall Street firm, which also boosted its price target to $385 from $310, said the launch of its advertising-based offering and crackdown on password stealing will drive revenue and EBTIDA above estimates. Netflix — The streaming giant gained 1.4% after an upgrade by Jeffries to buy from hold. Anheuser-Busch InBev – Shares lost 2.5%

Advertising 130

Advertising Forecasting Marketing Sales 130

PYMNTS

NOVEMBER 9, 2020

Like its touchless decision, Dravenstott said Cooler Screens also committed to “identity blind advertising” when the company was formed — a choice that wasn’t easy or in vogue when they made it. The Right Side Of Privacy. We want to be in a strong position on the right side of privacy,” he said.

Retail 110

Retail Advertising Manufacturing Sales 110

Barry Ritholtz

OCTOBER 12, 2023

Shopping Experiences : What once was a simple clean useful retail website is now a dumpster fire, overrun with advertising, poor search results, and sketchy third-party sellers. I bought something a few months ago that was advertised as New on the product page but arrived as obviously Refurbished , not new. The problem?

Advertising 133

Advertising Retail Accounting Technology 133

Nerd's Eye View

SEPTEMBER 21, 2023

And while some form of advertising is how firms have traditionally attracted clients, some advisors have asked if not actively marketing themselves can be a viable option, where new clients find their way to the advisor through a referral network who vouches for the good service they provide. Read More.

Profit and Loss 98

Profit and Loss Advertising Communication Marketing 98

CFO News Room

FEBRUARY 5, 2022

Another bright spot for Amazon besides its cloud business was advertising. The company reported that its advertising business grew 32% in the fourth quarter, booking $32 billion in ads—more than Google’s YouTube ads and Microsoft’s advertising sales. Source link.

Pharmaceutical 130

Pharmaceutical Advertising Treasury Transportation 130

CFO News Room

NOVEMBER 28, 2022

Taboola — Shares of the advertising company surged 45% after Taboola announced Yahoo had taken a 25% stake in the company as part of a 30-year agreement, in which Taboola will power native advertising on all Yahoo platforms. Analysts have expressed concern about recent manufacturing interruptions ahead of the holiday season too.

Entertainment 130

Entertainment Advertising Manufacturing Communication 130

Musings on Markets

OCTOBER 1, 2024

The broadest definition of a brand name is that it is recognized (by employees, consumers and the market) and remembered, either because of familiarity (because of brand name longevity) or association (with advertising or a celebrity).

Advertising 112

Advertising Valuation Pharmaceutical Entertainment 112

Nerd's Eye View

FEBRUARY 1, 2023

In recent years, though, the growing use of lead-generation services, advisor networks, and ‘advisor-matching’ tools, referred to as “operators” in the Marketing Rule’s Adopting Release, has given rise to third-party solicitation activity that often looks more like advertising directly to prospective clients.

Marketing 96

Marketing Advertising Compliance Investments 96

Global Finance

JUNE 4, 2023

Global Finance Magazine - Elon Musk hires Linda Yaccarino, an experienced advertising executive, to run Twitter in his place.

Advertising 98

Advertising Finance 98

Nerd's Eye View

JUNE 17, 2024

Even though the updated marketing rule has enhanced advisers’ ability to leverage online reviews, some advisers might wonder whether clients will actually leave reviews (and, if, so, whether they will be positive).

Marketing 98

Marketing Advertising Compliance Leverage 98

CFO News Room

FEBRUARY 4, 2022

The site is a cluttered mess, heavily dependent on advertising. Bad Actor : Facebook gave a platform for the world’s worst behaviors, amplifying vaccine misinformation as well as false political advertising , and propaganda. (That itself is problematic). Whistleblowers called out the company’s double speak on misinformation.

Advertising 130

Advertising Investments Accounting Marketing 130

CFO News Room

NOVEMBER 5, 2022

billion, but it generated an operating margin of 47.3%, with its online advertising model. The company’s contention was that the decline was driven by a slowing down in online advertising revenues at the firm, mirroring similar slowdowns at other online advertising platforms.

Marketing 130

Marketing Advertising Profit and Loss Investments 130

PYMNTS

DECEMBER 15, 2020

percent of firms in advertising see manual errors as the main problem faced by their AR department. The report further explores how automation can help firms improve their collection cycles and reduce the average days sales outstanding (DSO). Manually running customer credit checks is a pain point for 38.9 percent of healthcare firms and 26.3

Construction 111

Construction Healthcare Invoicing Advertising 111

CFO News Room

NOVEMBER 11, 2022

Advertising expenses to build brand name at consumer product companies, and especially so at companies (like Coca Cola) that are dependent on brand name for both growth and pricing power. In sum, though, capitalizing R&D and the Metaverse investments is a good idea, whether you are an optimist or pessimist about the company.

Accounting 130

Accounting Marketing Advertising Valuation 130

CFO News Room

NOVEMBER 1, 2022

Fox – Shares jumped 6% following the company’s earnings showing its free, ad-supported streaming service helped boost advertising revenue. Deutsche Bank reiterated the stock as a buy and said it was well positioned, but did concede that macro challenges were challenging advertising budgets. Dick’s shares added 2.4%.

Foreign Exchange 130

Foreign Exchange Budgeting Profit and Loss Pharmaceutical 130

CFO News Room

DECEMBER 26, 2022

There’s another method companies should try: “heat-testing,” or testing consumer reaction to online advertisements. There is an easily accessible way to solve this problem: online advertising as market research. Heat-testing is revolutionary because it takes place in the real world.

Marketing 130

Marketing Advertising Currencies Startups 130

PYMNTS

DECEMBER 23, 2020

One campaign that drew praise from within the advertising industry involved Burger King sending free Whopper sandwich coupons to Facebook users who had complained about an experience at a McDonald's restaurant. Burger King's use of marketing efforts that capitalize on a keen sense of social media has won the Miami-based company kudos.

Advertising 125

Advertising Budgeting Accounting Marketing 125

PYMNTS

DECEMBER 14, 2020

14) showed not only how much the world relies on services like Gmail, but also spotlighted the company’s YouTube video-sharing service as a global advertising and entertainment medium. Pichai thinks the platform’s potential for advertising and commerce will only expand for both merchants and Alphabet as YouTube continues to grow. “On

Advertising 88

Advertising Entertainment Compliance eCommerce 88

CFO News Room

JANUARY 27, 2023

By switching to 501(c)(6) nonprofit status, the new CFP Board of Standards will have expanded abilities to advance the planning profession through lobbying and more targeted advertising messages to grow the ranks of CFP professionals.

Nonprofit 130

Nonprofit Practice Management Advertising Cash Management 130

CFO News Room

NOVEMBER 6, 2022

Discovery reported third-quarter revenue that missed analysts’ expectations , citing a tougher backdrop for advertising and elevated costs from its restructuring. Warner Bros. Discovery — The stock dipped 5% after Warner Bros. Source link.

Restructuring 130

Restructuring Forecasting Advertising Communication 130

Barry Ritholtz

OCTOBER 27, 2022

Unlike Microsoft, Amazon, Apple, or Google, FB does not have all that durable of a grip on its user base; this puts its advertising revenue base at risk. TikTok stealing users, Apple breaking their magic data source for advertisers, and now this: An unpredictable but brilliant competitor in the very same social media space.

Profit and Loss 111

Profit and Loss Advertising Marketing 111

CFO News Room

FEBRUARY 4, 2022

The company also saw growth in its cloud-computing and advertising businesses. . The image-sharing firm also signaled it is adjusting to disruptions in the digital-advertising market caused by Apple privacy-policy changes that are affecting Meta. to $139 a year from $119. In another outsize move, Snap Inc. Pinterest Inc.

Marketing 130

Marketing Profit and Loss Advertising Valuation 130