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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel. Often this comes down to accountability and silos.

Budgeting 130
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Stakes Rising In The US-China AI Race

Global Finance

While China does seem to produce more total research in terms of papers and is leading in patents—accounting for 61.1% Arcesati notes, “The US has historically excelled at attracting top STEM [science, technology, engineering and math] talent from abroad, while China has struggled to do so.

Economics 111
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Transcript: Steven Klinsky

Barry Ritholtz

Oil prices go up or down, you know, fashion retail goes in and out, unlike for example, selling an ingredient for pharmaceuticals, where they need the ingredient and you’re inspected by the FDA. KLINSKY: Why would I take more than the value of the accounts receivables. KLINSKY: Right, right. KLINSKY: Yeah. KLINSKY: Yeah.

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Transcript: Joel Tillinghast, Fidelity

Barry Ritholtz

Joel Tillinghast : Well, okay, G, when he was six, my grandfather, who was a bookkeeper accountant at a textile mill died and my grandmother was a second string violin at the Providence Symphony Orchestra, which didn’t pay well then, and I suspect didn’t pay well now. And I was a math nerd as a kid. Tell us about that.

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Transcript: Lisa Shalett, CIO Morgan Stanley

Barry Ritholtz

So now we’re everywhere and we’re serving every type of wealth client internationally, domestic self-directed through a brokerage account all the way through complete discretionary. Can we give every single one of your employees a account or advice, you know, to their first, you know, purchase in a 5 29 account?